Orange Logos

Color Psychology Of Orange Logos: Guide For Branding Noobs

Remember the era when we laughed our heads off watching Charlie Chaplin? Well, there were some people who questioned what this monochromatic world would look like in color. We imagined the shade of literally every graphic element that at the time appeared black, white and gray. Similarly, when it comes to logos, there are those […]


Read More

design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


Read More

letter mark

Timeless Letter Mark Logos And Their Stories Of Success

Initialism has worked for businesses with lengthy names but in some cases they went on to become the global symbols of recognition. One such prominent name is that of NASA. Everyone knows what this catchy acronym refers to, but very few can actually tell what it stands for. It is not the only letter mark […]


Read More

fintech branding tax

Digging For The Truth: Does Tax Impact A Fintech’s Brand Design Budget?

I do realize companies contemplate on costs and taxes before setting a budget for their logo, brand stationery and promotional designs – and this is a plausible way to strategize the allocation of their resources. Nevertheless you mustn’t shun the idea to brand your Fintech business only because design services and products may or may […]


Read More

iOS/Android Apps

10 iOS/Android Apps To Ease The Burden Of Tax Time

The US. Tax code is so confusing that 82% of taxpayers pay for help. Only around 22% of taxpayers use some form of tax-prep software. Nonetheless doing your own taxes is still the most tedious work. Besides keeping track of your income, you also need to keep track of expenses and receipts gathered throughout the […]


Read More

color me right

#GuruChats – Color Me Right

Imagine a world devoid of colors, where trees are black, people grey, and the skies are ubiquitous white. A world with black and white billboards, and supermarket product rows devoid of any visual competition. It’s indeed a bleak picture, and thank god we don’t have to live in that world because we have colors to […]


Read More