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The Financial Shift Towards Digital Marketing In Retail Sector In 2017

Undeniably digital marketing spend for the retail sector is all set to increase across all channels for the coming year. In the past few years, marketers have witnessed a marked increase in marketing spend for both online and offline channels in the retail sector and the trend continues to grow. Some marketers have already spent […]


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#GURUCHAT (67)

Storytelling – The Tale of Customer Conversion

“The universe is made of stories not of atoms” – Muriel Rukeyser A quote that signifies that universe is filled with millions of stories. If a story stands out in that crowd, it’s worth the applause. Now the tricky part is to get the story just right. To come up with a story that represents […]


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Webinar - Logo Design

Webinar – Logo Design: Behind The Scene

This time around the webinar discussed some of the basics of logo design – an idea that appears simple once completed but requires several crucial steps in the making. Logo Design – Behind The Scene The webinar conducted on 14th March 2017 delves into the much-needed basics of the logo design process. As it turns […]


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digital customer

The Only Way To Increase Foot Traffic: Department Stores For Digital Customers

Terry Lundgren, Chief Executive of Macy’s, acknowledges that the shopping behavior of customers is changing and the store has to evolve strategies and quickly execute to survive the challenging retail environment. This goes for other department stores in America like Kohl’s and Sears, or those in other countries such as Australia. Due to economic, social […]


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Grid In Web Design

#GuruChats: To Grid Or Not To Grid In Web Design

From afar the dilemma about grids is a whirlwind of mixed views – while some web designers and developers have an aversion to grid systems, others seem to like it or rather need it. Which side are you on? We gathered valuable insights and advice in #GuruChats this time, vis-à-vis the use of grids in […]


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Ecommerce Store

How Ecommerce Store Owners Can Minimize Abandoned Shopping Carts

When online shoppers visit any ecommerce website and put items in their online shopping cart but leave it before moving on to purchase those items is the basic case of shopping cart abandonment. Obviously it’s a nightmare for ecommerce store owners who are losing 67% of sales because of this. Besides, shopping cart abandonment is […]


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