Archive for November, 2011
In all businesses, owners are becoming brand conscious in order to attract new customers. Today’s post is all about real estate logos. A logo tends to be the first thing potential customers link to a company’s name, thus it must be unique yet professional at the same time. How hard is this to achieve? We don’t think it’s hard at all!
Here is how you can create amazing real estate logos:
1. Avoid Cliché Images and Symbols
Overused design concepts like building structures, roof tops and homes have been used by thousands of designers. Search for real estate logos and you will come across logos with such symbols. Avoid falling into this trap.
2. What other Symbols can be Used?
We all are tired of looking at the same roof tops and home structures over and over again. Smart logo designers are now using unique patterns to represent the real estate businesses. Geometric shapes like boxes, triangles, pyramids and Origami-style symbols make for a different approach while maintaining the meaning of real estate.
3. Learn to Think Different!
Think outside the box! The real estate business deals with houses and buildings, but you don’t have to necessarily just use these images. Think! What else can be used as a symbol for home? What other images can represent a house or give the feel of a home? I’m thinking… trees, picket fences, keys, locks, stone pillars… the images can be countless. It’s all up to you and your creativity!
4. Experiment with Typography
You don’t always have to add an image or a symbol in the logo, strong typography also works well. Use an abbreviation or initials of the business name and create a simple yet unique real estate logo. Just make sure what you use is professional and nothing childish that might give a non-serious look to your client’s business.
5. Usage of Colors
Real estate logos are not limited to colors. Unless your client has something specific in mind, feel free to play around with colors. However, make sure that the colors used give the business its true personality. Colors like blue, grey, silver, gold, black and brown are commonly used to represent professionalism. To show a trendy approach you can contrast these colors with red, orange, yellow and purple.
6. Represent the Company’s Personality
Even companies don’t want the same old images any more. They want something different that can hold the real meaning of their business. Before you try to make your client understand your ideas, do read and understand their requirements carefully. This is a must! There can be many real estate businesses, but each one will have a different specialty and personality. THAT is what you need to work in to your logo design.
7. Help your Clients Understand
Once you understand your client’s business and services, come up with your unique ideas and present them to the client. Don’t forget to explain your approach and how your concept represents their business. This will help to introduce your idea to the client. Ask for feedback and take it positively. The client might not always like your idea. However, they will appreciate the new approach and may become interested in what you have to offer once they understand it.
Real estate logos can represent the business by colors, symbols and typography. A good logo design is one that represents the company and its trends.
We really hope that today’s post has helped you think differently about real estate logos and has given you a new perspective. What do you think makes a powerful real estate logo? What would you add to our list? Do give us your feedback.
Images Courtesy: LogoPond.com
November 29th, 2011
Thanksgiving is a time to give thanks. It is when families and friends get together to enjoy delicious holiday meals, pumpkin pies and holiday parades.
At Logo Talk, we thought of celebrating Thanksgiving with you in our own unique style. Though we can’t share a turkey with you, we sure can share a collection of logo designs that celebrate the essence of Thanksgiving.
Today’s collection contains logo designs that have some popular Thanksgiving symbols and characters like turkeys, vegetables, corn etc. Enjoy!
Turkey Logo Designs
Turkey is the legendary food of Thanksgiving. It’s a popular belief (though not historically proven) that pilgrims ate turkey to celebrate the first Thanksgiving way back in 1621. Ever since, turkey has been a symbol of food feasts and grand dinners.
Here are a few logos that use turkey as the main symbol.
Harvest Logo Designs
Historically speaking, harvest constitutes the essence of Thanksgiving. Pilgrims offered thanks for a bountiful harvest. Over the years the festival shifted from harvest to simply giving thanks for the blessings received throughout the year.
Harvest is symbolized mostly by corn and wheat symbols, as do the logos given below:
Farm Logo Designs
Vegetables, fruits and dairy products are also important symbols of Thanksgiving. Potato, peas, corn, beans, pumpkin and other vegetables make up a large part of the feast.
Given below is a collection of farm logos which use various vegetable symbols.
Cornucopia Logo Designs
Cornucopia, a traditional Thanksgiving symbol, is a horn shaped container also known as the “horn of plenty”. Made out of straw, it was used to contain fruits and grains. It also is a symbol of gratitude.
Given below are a few logos of various organizations and events which use cornucopia as the main element to represent a plentiful productivity.
Hope you enjoyed our Thanksgiving logo design collection. Here’s wishing you a very blessed and joyous Thanksgiving! Enjoy your holidays
November 21st, 2011
A logo is your company’s brand ambassador. It is an iconic representation of your business; since it will be the face of your company, it needs to stand out and be memorable. Have you ever come across a logo design that sticks in your mind? Did a logo ever make you wonder how powerful simplicity can be? Has a logo design ever make you think, ‘Wow! This is pure genius?’
A good logo does not need to be complex or flashy. It should be simple, timeless and unique with the power to ‘stick’ in the minds of its viewers. There are seven important elements that can make a design become a brand’s identity. It should be:
- Simple – Remember, less is more. Instead of creating a design that is complex, focus on creating one that is simple and easily identifiable in various formats. Keep it clear with distinct lines and shapes; avoid adding too much to it.
- Memorable – Leave a lasting impression. Use a consistent color scheme that has no more than 2 colors and create a symbol that represents the company. This will help it to stand out in the crowd, never underestimate the power of visual appeal. An ugly logo with a lot of color and complicated fonts will be forgettable.
- Unique – Don’t copy or use common clichéd symbols and styles. A logo design that has nothing new to offer can easily be lost in a crowd. Creating an abstract image won’t do, unless it can personalize your client’s business and help it stand out.
- Versatile – Create a logo that is appealing, not just in color but also in black and white. It should not lose its appeal when printed in reverse colors or in just one.
- Relevant – Allow the logo to reflect the vibe of the business it represents. Research about the industry and your client’s competitors. Don’t use fonts or styles that will misrepresent the company and give it an incorrect image. For instance, using a fun comic font for a professional law firm is a big mistake. How can you expect the viewers to take that firm seriously if the vibe the logo gives is non-serious?
- Scalable – Will the logo design lose its touch if it’s resized? Does it look complicated when made smaller or does it become bland when made bigger? It should look great, not just on the web but also when printed whether it’s a brochure or a mug. After all, you don’t know where your client may use their new logo.
- Timeless – The best logo designs stand the test of time. They have a universal appeal and don’t need to be redesigned every few years. Good logo designs adapt to the growth of the business and override the trends. In fact, they can become the trend setters.
So, does your creation have all the necessary elements needed for a winning brand image? Will your logo design stick around for long?
November 17th, 2011
A good restaurant logo design has the ability to tantalize your taste buds before you even enter the restaurant. We all love food and holidays means fun with family and friends, not to mention lots of yummy treats. So, with the holiday season just around the corner, I thought of bringing to you some mouthwatering logos as a treat!
Grill and restaurant logos make an interesting use of extensive imagery which revolves around the food industry. Symbolism, whether used subtly or literally, includes images of various cooking utensils, forks, knives, food items and various cultural palettes for regional representation. Logo designers also make creative use of several typography styles to represent various dining types, which range from casual to formal and even festive.
Today’s collection of restaurant logo designs showcases some of the most creative brand identities, created by our creative logo design community. Enjoy!
*click on images to view source
Do tell us what you thought of these grill and restaurant logo designs. Which ones are your favorites?
November 11th, 2011
When participating in projects, logo designers sometimes end up making small but noticeable design mistakes. Now, whether you blame this on looming deadlines or technical issues, truth is that these design mistakes can cost you a project. So in order to help my designer friends overcome these issues I have compiled a list of ten of the most common silly mistakes that logo designs should avoid making at all costs.
1. Overlook the Design Brief – Don’t assume what the client wants. Read the design brief very carefully. Also keep the target audience in mind when creating a logo design.
2. Rushing to Create a Logo – Don’t rush. Take your time to go over the project brief and understand the client’s requirements. Rushing the project can lead you to misinterpret the information given which will reflect in your work.
3. Lack of Design Process – Research. Look up the client’s competitors and check their logos to get a better understanding of the target audience. Stick with the basics and follow a proper creative logo design process.
4. Using Clip Art and Stock Images – The logo you create should be unique and appealing. Do not use derivative concepts and copy other designer’s work. Avoid using clip art and stock vector graphics at all costs. They will make your logo design look cheap.
5. Overlapping and Overdoing Colors – Don’t overdo colors in a logo design unless the client requires you to use multiple colors. Also make sure you don’t overlap colors as they don’t give a very neat look. When using multiple colors separate them with a distinct line.
6. Using Too Many Fonts – Avoid using more than 2 types of fonts in a logo design. Every font has a personality and can easily relate to various industries. Choose the correct one for your client, depending on his/her industry, and tweak it if necessary.
7. Keep it Simple Silly – Many logo designers like adding beveled and embossed effects without realizing that it can make the design look bad. Avoid using extra effects if they are not needed. Keep your design simple. Remember, less is more!
8. Not Using the Right Software – Use Adobe Illustrator and Corel Draw to create a logo design and avoid using Photoshop. Logos created in Photoshop are raster images which get pixilated when their scale is increased or decreased.
9. Not Catering to Multiple Marketing –Create a logo design which can be used in different scales and formats. You never know when your client might want to print that logo on t-shirts, brochures or other marketing platforms. It should look good wherever it is used. Avoid Web 2.0 techniques as they may look good online, but don’t print well.
10. Ignoring Client’s Feedback – Pay attention to your client’s feedback and learn to take criticism positively. Don’t pass up on an opportunity to learn, make sure you read all the feedback your client gives on the logo design project, even if it is meant for another designer.
Logo designing is an art that is constantly evolving, therefore designers must remain updated with the dos and don’t in order to become more proficient at their craft if they want to win. Avoid making the above given silly mistakes and you will soon succeed as a logo designer.
November 4th, 2011