Archive for December, 2011
A well crafted logo design is the face of your business thus, the responsibility of having a fantastic and unique logo design is important. This does not only lie in the hands of the designer but also with the client. Both should know what makes a logo design successful.
So, what exactly are the secrets to a successful logo design? Read on to find out!
1. Simplicity is the Best Policy
Have you ever taken a look at the logos of major brands and industries? From Coke to Toyota, you’ll notice that all have quite simple logos. There is nothing flashy to any of them. Most new logo designers have a creative adrenaline to design with a jumble of graphics, text and colors. What they don’t is that a clustered design does not typically click well with the perceptions of a customer.
2. Color Smart
In a logo design, every color has its own purpose, meaning and essence. While some creative businesses require the use of splashy colors, others require very basic colors. Examples of colors that can be seen to reflect professionalism are light blue, white, silver, and so on. The colors you choose will represent your business, so be sure about what you choose.
3. Power of Words
Text plays a critical role in logo designing. The fonts you use must reflect the professional aspect of the business, but must also be legible. Many company logos are based on the company’s initials, rather than a graphical image. Text, if designed properly, could act as a standalone logo. A classic example of this is Mc Donald’s logo.
4. Flexibility and Scalability
In terms of size, your logo design should be flexible and scalable. It should be flexible enough to retain its quality if shrunk or expanded. The logo designer should understand that logos will not only go on websites or a business card, but the client might want to later add it to other means of different sizes. Therefore, they must be designed to be scalable. Vector graphics are most suitable for this purpose.
5. Back to the Future
A logo should be able to stand the test of time. 10 years down the road it should still have an exceptional or contemporary look, instead of one that is outdated. It’s important not to have your logo solely based around the latest trends. As trends die, your logo will start looking outdated. An example of a logo that has stood against the test of time is Coca-Cola!
Every successful logo design relies heavily on the effective and creative use of images, colors and text. If there is clear communication between client and designer, the business will have an amazing logo to flaunt.
December 29th, 2011
Silhouette logos have the perfect combination of simplicity, power and creativity. When I was contemplating the classic mysterious style of James Bond and his silhouette logo, I realized how many industries have the same type of logo. A number of big names have silhouette based logos that are unique and super hit.
Why do Silhouette Logos make for a Strong Design?
Silhouette logos illustrate the shape of an object without much detail. They also work well as symbols in logo designing. With the use of correct images, color and typography, logo designers can create powerful logos for their client. Research is a must and the designer needs to have a good understanding about the business and its target audience. This must be done before they begin to create silhouette logos.
When creating a silhouette logo, make sure that it:
- Is Simple.
- Is Aesthetically Pleasing.
- Has a Suitable Background Color.
- Has a Theme according to the industry that it’s representing.
- Represents the Company’s identity.
Keeping these principles in mind will allow designers to understand how a silhouette can represent the individuality of a business.
Silhouette Logo Design Collection
Here’s a collection of some of the best silhouette logos of well known brands. The power of shadows can be seen in its full glory here:
1. James Bond Logo
James Bond Logo is one of the most elegant silhouette logos. Representing the mysterious yet mysterious spy, the logo serves its purpose in regards to highlighting the mysterious aura of James Bond.
2. NBA Logo
The silhouette figure in NBA logo is that of Jerry West, aka Mr. Clutch, a well known basketball player. He’s a legendary player and is known for breaking his nose nine times during one game. The NBA logo was designed to represent the spirit of Jerry West for the leauge.
3. Major League Logo
The Major league logo was developed in 1968 by Mr. Jerry Dior. Inspired from the red and white theme of Coca-Cola, the logo was designed to have a white silhouette on a red and blue background. It also represents the colors of the American flag.
4. Twitter Logo
The famous social media network had to go through a number of birds to find the right one. This is the one official version of the Twitter bird (there are many out there). It represents short tweets, conveys simplicity in communication.
5. Dove Logo
The Dove logo represents gentle, soft and feminine sophistication. The company used the silhouette of a dove to convey the idea of the purity found in their products.
6. Schwarzkopf Logo
Schwarzkopf was formed 111 years ago by chemist Hans Schwarzkopf in Berlin. The company’s silhouette logo has evolved a number of times throughout the years.
7. Girl Scouts Logo
Girl Scouts is one of the largest organizations in America that gathers girls, of all backgrounds, to participate in community service. The logo was designed in 1978 by Saul Bass and it consists of silhouette of faces of three women. These women represent courage, purity, strength and innocence.
8. TVS Logo
TVS is world a recognized motor company with a logo that represents the company’s philosophy. The silhouette of a horse was used in the logo to show speed and superior performance.
9. Airleanos Argentinas Logo
The Airlines of Argentina has a unique logo that showcases the company’s dedication in providing customers with swift air transportation. The logo has a strong and dynamic silhouette of a condor bird, which is native to the region. This silhouette logo can easily be taken as a combo of bird and airplane; it represents the company’s purpose well.
10. Creative Media Kings
A graphic design and marketing studio well known in the media industry, Creative Media Kings, has a much detailed silhouette logo than the rest of the designs in our collection today. The logo clearly represents the company’s personality, giving it a strong look.
I hope today’s collection has inspired you to create some unique silhouette logos yourself. Sometimes, creating shadows of objects is a much more powerful metaphor than using the complete object itself; provided you know how to adjust it in the backdrop and utilize the right colors.
Try creating some unique silhouette logos yourself and share them with us!
December 26th, 2011
At last, it’s December! Christmas is just around the corner and I am looking forward to a holiday full of family, fun and food. The thought of this season leaves my sweet tooth tingling. That being said, I thought of treating our blog readers with an inspirational collection of bakery logos.
The bakery logos showcased in today’s post are simple and creative. When creating unique logos, designers need to be sure that their design reflects the client’s business and its personality.
There is usually no limitation on the color choice for these logos however, every client is different. To represent sweetness, light shades of pinks, blues, purples and greens are often used. For a more striking affect, you may see colors such as reds, dark shades of gold and even browns at times. Images and symbols used for bakery logos generally include baked goods and baking utensils.
Enjoy our sweet bakery collection which includes a variety of delicious edibles!
Please take a minute to tell us what you think about these bakery logo designs and which one you like most!
December 19th, 2011
Bored of the usual clichéd logo designs? So am I! That’s why I decided to hunt for some inspirational and literal designs. Sounds different already? They are.
Most of us as designers think that a real estate logo has to have a house symbol or that a shoe company must have a shoe in the logo. What if some of us are creative enough to create meaning out of the company’s name itself?
The collection I have here today includes twenty six logos that are original, unique and literal to the core. These logos focus largely on typography and symbols. The designers that have created these type based logo designs have used fonts in a creative way, making the company name stand out in a simple way.
Well, what do you guys think? Pretty creative, aren’t they? Let us know what you think!
December 15th, 2011
There’s a very popular saying that goes, “If it isn’t broke, don’t fix it!” Apparently, the company’s logo designs that we will be discussing today didn’t think much of this old motto. These companies have a massive global fan base and people have grown to love their logos over the years. The re-designed logos of these companies faced criticism. Through today’s post we show new designers the mistakes that made these logos a failure, in hope that they can learn important lessons from these design mistakes.
1. The Pepsi Logo – Never Make the Best Better
This is the mistake Pepsi made with their logo’s re-design. They tried to change make an excellent design better, but it did not have a better impact. People loved the company’s old logo design for decades. It was considered as one of the coolest logo designs because it was chic, timeless and meant for the young generation.
The “new” logo design of Pepsi has earned the company some harsh criticism and has listed them the leader in failed logo designs. Why? It distorts the essence of the company! People no longer consider it chic and trendy, at times calling it a bad representation of a fat man or a rude smirk. If Pepsi was going for a ‘new and trendy’ look with this re-design, they sure missed it by a mile.
2. Kraft Foods Logo – Too Crafty!
I remember falling in love with Kraft’s cheese as a kid. The packaging and bold logo made the cheese stand out from the rest of the products and attracted me every time I went to the grocery store, even when I couldn’t spell. ;-)
Because of its simplicity, Kraft’s old logo design was popular for decades. It created a strong impact and was easily recognizable among the competitive products. The bold text and color combination made the brand appealing and special, which is what Kraft Foods is all about.
The re-design is a typical disaster logo. It appears very busy and is giving too many messages while being seemingly childish. For Kraft fans, this logo came as a shock. The new logo is claimed to represent a spurt of various delicious Kraft flavors and food items, which are bound to make their customers smile (hence the red curve). Are you smiling at the logo?
3. Animal Planet – Where Did the Elephant Go?
Ever since Animal Planet brought out their new logo design, everyone’s been asking the same question, “Where did the elephant go?” The original Animal Planet logo was true to its cause and portrayed the channel’s message clearly. When looking at the logo one could tell it conveyed the message of saving the world and preserving the Earth’s wildlife. People understood and welcomed the channel’s logo design warmly.
Although simplicity is good in logo design, if the logo doesn’t convey a proper message it is worthless. Animal Planet’s re-designed logo appears to be “simple” and the horizontal ‘M’ doesn’t make much sense. The absence of the elephant and globe is seen as the removal of the channel’s message. Critics called it an instant failure, an amateur design and said that it was lacking in meaning.
4. AOL – Modernism Gone Wrong
AOL is one of the pioneers of online communication and has lead to play a very important role in the industry. It has always been a prestigious company with a bold, strong and inspiring logo design. This is probably why AOL’s logo re-design saw a variety of criticism, both positive and negative.
AOL’s old logo design was simple, professional and unique.
The re-design has catered to changing times. It has also given a new, modernistic touch to the company’s image, hence the changing logo background. Many AOL customers applauded the new look, while others thought it could pass for an advertisement. This new unique identity was seen as childish. What do you think?
5. Gap – Creating a Gap
Gap went from elegant and chic to cheap and local with its logo redesign. Could have been a naïve designer who created this!
Gap is known to be a trendsetter with an excellent clothing line. It is a standalone brand in the fashion industry. Its old logo was simple, yet powerful with a grace, perfectly suiting the clothing line.
Gap’s logo redesign turned online communities to criticism. From professional designers to Gap’s fans, a plethora of outrageous comments were noted. The use of Helvetica font in the redesign is see as one of the most generic and overused fonts. For a global enterprise like Gap, this is surely a botched brand identity.
Maybe it would have worked out if these companies held a logo design contest for their redesign, instead of having such unsuccessful designs made. Holding a contest would have helped them gather customer opinions before spending (and losing) thousands of dollars on a bad brand identity.
December 11th, 2011
The other day, I came across a listing of some innovative names in the music industry. From The Beatles to Bon Jovi, each of them has millions of fans worldwide who adore their music and looked up to them for inspiration.
While going through the list, it suddenly struck me to check if any of the famous musicians ever thought of personalizing their logo. My research found an impressive collection of unforgettable band logo designs of the world’s leading musical groups. Take a look and enjoy the collection!
1. The Beatles
Founded in the 1960s, The Beatles ruled the charts for decades with a billion records sold worldwide. They were perhaps one of the most successful bands of the 20th century.
About the Beatles’ Logo
Their logo is a legendary icon in the music industry and was designed by Arbiter, a drummer and saxophone repairer. The “drop T” of the logo is the one element that makes the logo stand out, giving it a completely unique look. Taking a closer look, you can see the word “Beat” formed between B and T. Signifying a musical beat, this is why the two letters are emphasized on strongly. The choice of black color shows supremacy and power.
2. Bon Jovi
Named after its lead singer, Bon Jovi is a well loved American rock band. They are known globally for their outstanding songs. Formed in 1983 in New Jersey, the band achieved fame and recognition with their third album “Slippery When Wet” in 1986. One of their most popular song is “It’s my Life.”
About Bon Jovi’s Logo
The Bon Jovi logo design is a classic and timeless piece that holds a rock star element. Though there is no authentic information available about the logo and its meaning, the images of dagger in the heart represents pain while in love. Typically romantic, it highlights sensitivity which is true for all artists. The logo design also has a gothic element that makes it a more appealing symbol for a rock band.
3. Guns ‘n Roses
Another American band, Guns ‘n Roses, was formed in 1985 in Hollywood, California. The band has sold more than a 100 million records worldwide and has the highest selling debut album produced in the US. Guns ‘n Roses is known for their heart wrenching love songs in their wild and punk style.
About Guns ‘n Roses’ Logo
The Guns ‘n Roses logo was the result of a creative stroke of Steven, one of the band members. Inspired by a picture of a classic revolver, he drew two revolvers side by side with their handles interlocked and bound by two roses. The logo is a clear portrayal of the band’s intense nature and a combination of extreme emotions.
The heavy metal band, Metallica, was formed in 1981 in California. It came to be one of the most successful metal rock bands in the music industry. They sold over 100 million albums worldwide; one of their most famous albums was “Master of Puppets” released in 1986.
About Metallica’s Logo
Metallica has a simple logo that defines their brand quite accurately. The M and the A are spiked which represents the sharp and jagged quality of their music. Most bands prefer keeping a black and white or gray color theme for their logo. Overall it has a rather simple yet raw look to it and has become a widely recognized band logo.
Formed in Boston, Aerosmith is one of the most cherished rock bands of all time. Aerosmith has reached amazing accomplishments including 150 million albums sold worldwide, winners of four Grammy Awards and ten MTV Video Music Awards. Aerosmith was even honored in the Rock and Roll Hall of Fame.
About Aerosmith’s Logo
The Aerosmith logo is a little complicated if we consider design rules. However, being a band’s visual identity it has a distinctive aura of rock and roll. The wings signify freedom and wild music which is the central theme of Aerosmith’s musical creations. The band’s name is stated in psychedelic art. Throughout time their logo also a preferred tattoo choice by many.
There are many other great names that can be included in this list, but this is all for today. We will bring you more music logo designs in the future. Let us know what you thought of today’s post!
December 5th, 2011