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5 Questions to Ask Yourself About Your Home Page

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When designing a website for your business, keep in mind that the first thing visitors will see is your Home Page. It’s valuable real estate that will make or break a visitor’s impression of your site or your business. A favorable experience could lead to a sale and a long-term business relationship. A bad experience will result in a quick exit and a lost opportunity.  Make sure when you are designing your business website, you follow the 5 tips below to ensure you are getting the most out of your Home Page.

1. Who Am I?

Is your logo displayed prominently in the upper left corner in the header of your Home Page? Is your phone number listed in the header, footer, or main content area of your site? Can a visitor easily click on a link to contact you via email?  Don’t let you or your business be a big mystery to whoever visits.  Allow your name and your contact information to be easy to find. Don’t hide your information away on the Contact Us page, but place it in the face of anyone who visits your site. You never know who will be trying to contact you or find out about your business!

2. What Do I Do?

Your company’s mission statement and philosophy is great to see but a potential customer wants to know what you do.  It seems like a no-brainer, but you would be surprised at the number of businesses with vague feel good claptrap that takes up space on their site. What kind of products or services does your business offer? How can a consumer, vendor, or business partner do business with you? Be clear about what you offer and how you offer it.  A simple yet specific statement about your product, and who you target will clue a visitor in on your offering and whether it’s appropriate for them. Remember, you want to give visitors the gist right away so they know if they are at the right place.

3. How Do I Present Myself?

The days when businesses got a pass for simply having a basic website are over. In today’s web based world a professionally designed website with a consistent color scheme, web safe fonts is a must. If your site looks like something created during the Clinton Administration, your customers will either leave or think twice about leaving their contact information or credit card information. Invest in a professional web design company to create a modern website with a Home Page designed for 2010.

4. How Do My Visitors Get Around?

The Navigation Bar and its visual links to other areas of your site should be intuitive, logical and should simply help visitors find their way around your site. When a visitor views your businesses home page, there should be a navigation bar with links leading to your Products and Services page, your About Us page, your Contact Us page etc. Don’t send people on a wild goose chase once they land on your Homepage. If people can’t find the section they want right away, they will leave both your website and your business. Make sure you provide your designer with a simple outline of what pages you want, where you want them to go, and how they will link together.

5. Do I Need To Fix Anything?

There is nothing worse than visiting a website, only to click on a broken link that leads to a dreaded PAGE NOT FOUND error message. Much like a broken window, it makes the visitor think that whoever is running the site and business either doesn’t care about their business, or isn’t actively managing their company. This is just as bad as photos on your site that are so old, even you don’t recognize them! A product update from 2005 or the biography of the Manager you let go in 2006 Would not count as acceptable website content.  It is critical to monitor your Home Page’s content to make sure it is linking to active and current information, and that all links on your Home Page work, and lead the visitor.

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