Orange Logos

Color Psychology Of Orange Logos: Guide For Branding Noobs

Remember the era when we laughed our heads off watching Charlie Chaplin? Well, there were some people who questioned what this monochromatic world would look like in color. We imagined the shade of literally every graphic element that at the time appeared black, white and gray. Similarly, when it comes to logos, there are those […]


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fintech branding tax

Digging For The Truth: Does Tax Impact A Fintech’s Brand Design Budget?

I do realize companies contemplate on costs and taxes before setting a budget for their logo, brand stationery and promotional designs – and this is a plausible way to strategize the allocation of their resources. Nevertheless you mustn’t shun the idea to brand your Fintech business only because design services and products may or may […]


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digital customer

The Only Way To Increase Foot Traffic: Department Stores For Digital Customers

Terry Lundgren, Chief Executive of Macy’s, acknowledges that the shopping behavior of customers is changing and the store has to evolve strategies and quickly execute to survive the challenging retail environment. This goes for other department stores in America like Kohl’s and Sears, or those in other countries such as Australia. Due to economic, social […]


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Grid In Web Design

#GuruChats: To Grid Or Not To Grid In Web Design

From afar the dilemma about grids is a whirlwind of mixed views – while some web designers and developers have an aversion to grid systems, others seem to like it or rather need it. Which side are you on? We gathered valuable insights and advice in #GuruChats this time, vis-à-vis the use of grids in […]


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fashion retail

Fashion Retail In 2017: Sales Growth Strategies For Digital Shoppers

What is the future of fashion retail? With economic and political fluctuations plus a shift in consumerism and increased competition simultaneously affecting the two hemispheres of the world, it isn’t hard to imagine that fashion businesses will suffer from immense pain (and even a shutdown) if they don’t innovate their designs, branding and marketing. Let […]


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typography rules

10 Typography Rules to Conquer In Web Design

How can you play a game without the rules? In Creative Anarchy, Denise Bosler elucidates rules are pillars of great design, but a designer must know when to follow them and when to break them. So don’t suck the fun out of designing dear creative rebellions by being clueless. Just the other day I played […]


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