Feature image - winning clients

#GuruChats – Winning Clients, Growing Business

Whether it’s a B2B or B2C, every business essentially revolves around gaining customers or winning clients. The notion of bombarding clients with marketing messages is becoming obsolete and proving ineffective, so the ideal scenario is to win them over. After that you can garner strategies to build a relationship with them. A million dollar question […]


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Ecommerce

AI In Ecommerce – A Curve Ball For Online Retail

We have witnessed in the past few years how the digital age brought the physical world closer to everyone. Ecommerce industry was born at the term of the 20th century, and while still in its infancy, made tremendous progress. It’s worth noting that the early adopters of ecommerce were not driven by economies of scale […]


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PictoralLogos-min

Pictorial Mark Logos And Their Stories Of Success

Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the […]


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#GURUCHAT

#GuruChats – The Good, The Bad And The Ugly Side Of Logo Redesign

The logo speaks for your brand when you aren’t around to do the talking. Hence the good, the bad and the ugly side of a logo is determined by how people perceive it. While we know from experience that first impressions matter, it’s never the end of the world. Criticism of a redesigned logo doesn’t […]


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Millennial Moms

Marketing To Millennial Moms With Unpredictable Shopping Behavior

Technology has been a game changer for millennial moms and it has affected their shopping behavior on a wide scale. They are quick to adapt to new technology changes and keep up with the latest trends when smart phones and portable devices are at their disposal. Now a millennial mom comprises a majority of mom’s […]


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design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


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