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Caffeinate the Electorate: Starbucks Strategy Good or Bad?

Posted on November 3rd, 2008, 04:11 pm
Filed Under (Branding) by Daniel Natale

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Aside from having a voice in your democracy, and a say in how your tax money is spent, Voting on November 4 will get you free coffee from Starbucks. Check it out: Starbucks Free Coffee

It’s a pretty neat way to caffeinate the electorate and offer another added bonus for voting.

What do you think of this as a marketing/public relations strategy? Silly stunt or good marketing?