Make your Finance Brand Pop on Instagram

Make your Finance Brand Pop on Instagram

Instagram has a young demographic with a large percentage of users in the 18-34 year old range, and you’re thinking that your financial business has no place on that social platform. Wrong! Don’t discredit Instagram if the audience isn’t who you typically target since the demographics will continue to diversify the longer Instagram is around.

Why do I predict this? This is exactly what happened with Instagram’s parent company

Engaging the Millennials

12 Rules to Engaging the Millennials

The Millennials constitute a fickle generation, prone to rapid and abrupt changes in thought and behavior, preferences, expectations, and demand, and they are 80 million strong today. From a marketing point of view, they represent a nightmarish demographic, nigh impossible to target due to their age, diversity, and especially their tendency for being capricious. However, … read more 12 Rules to Engaging the Millennials

winter-restaurantweek1

5 Fantastic Ways NJ Restaurants Humanize Their Brands

Pork roll, cheesestake, pizzas, and oversized proportions! New Jersey maybe known as the diners’ capital of the world, but New Jersey restaurants are much more appetizing. The unique variety of foods available in this state ensures that the local restaurants thrive here. The connections for success are created through local relationships and personal networks. It’s … read more 5 Fantastic Ways NJ Restaurants Humanize Their Brands

marketing-strategy-feature-image

Marketing Love: Cheat Sheet for a Valentine’s Day Strategy

When any holiday approaches, brand marketers up their ante and create a media frenzy to grasp the attention of the audience – Valentine’s Day is no exception. As a marketer I had to join this buzz and create an article that helps entrepreneurs take advantage of the holiday and increase their sales and revenue. Yet, … read more Marketing Love: Cheat Sheet for a Valentine’s Day Strategy

LDG-Blog-featured-banner

Marketing Lessons from Top 10 Romantic Movies

Inspired by Hubspot.com’s blog, “10 Lessons From Steve Jobs That Every Marketer Must Learn”  written by Dan Lyons (@realdanlyons) I’ve decided to honor Valentine’s Day by finding the 10 romantic movies that offer quotes that correspond to these marketing lessons.   Impossible? Not quite. Imaginative? Absolutely.   So here is my take on marketing the … read more Marketing Lessons from Top 10 Romantic Movies

Digital-Photography-Camera

7 Reasons Why Stock Photography Sucks Your Sales Away

People can quickly tell when something is fake. Why would you risk tainting your brand with labels such as cheap or generic by adding stock photography to your visual content? It’s not about whether or not your brand has a pretty picture, though that is important. Building a brand means creating a strong surrounding of … read more 7 Reasons Why Stock Photography Sucks Your Sales Away

Sports-Photography

3 Tips to Leverage Sports Photography for Your Digital Marketing Strategy

Researchers have found that visual content is more easily processed than textual content (actually visual content is processed 60,000 times faster)! What does this mean for the future of digital marketing? It means that videos, photographs, and visual content will increase page conversion by as much as 86% and also allow the 65% of visual … read more 3 Tips to Leverage Sports Photography for Your Digital Marketing Strategy

Designers-Take

Designers’ Take: Good and Bad Design Ideas in 2014

Earning a degree doesn’t make you a designer. Designers are born and the made known when they display mind-boggling natural creativity. Names like Milton Glaser, David Carson, Paula Scher, and Massimo Vignelli are some legends in the industry that can take your brand to another level. Yet, there are some so-called ‘artists’ that you need … read more Designers’ Take: Good and Bad Design Ideas in 2014

banner

10 Brand Names Changed into Funny Dialogues

If logos could have a conversation what would it sound like? Corny, funny, something better left unsaid? Logos are designed to leave you with a brand message of the company, and it’s a small piece of a business and their identity. Explore: Hidden Messages in 26 Famous Logos However, when you look at some company names, you … read more 10 Brand Names Changed into Funny Dialogues