Visitors drop off digital marketing RACE strategy

Why Visitors Drop Off At Each Stage Of The Digital Marketing Process In The RACE Strategy?

In the practical world, there is no silver bullet or iron cladded marketing plan or framework that can be applied to every organization. However every business is looking for opportunities to convert their prospects into leads and eventually into sales. The final conversion is effective after a series of lead nurturing strategies. That’s where RACE […]


Read More

visual social media

Badass Visual Thumbstoppers For Your Social Media In 2017

Wondering how many times we’ll discuss visual strategies for social platforms? According to Statista, there’ll be 2.67 billion social media users worldwide in 2018 and this number will increase by 10% in 2020. So quit beating the drum for La La Land and Juju on this beat. Social Media In 2017 – What It’s Like? […]


Read More

Digital Marketing

Hyper Realistic Digital Marketing Trends For 2017 To Engage Your Customers

What’ll happen if your two worlds merge? When Pokémon Go app launched, everyone went bonkers over augmented reality. It was outa’ this world to hunt down the characters on PokéStops and Pokémon gyms with your smartphones on your home town streets via satellite imaging. Over 7 million people downloaded the app and it’s still counting. […]


Read More

holiday micromoments

20 Ways To Supercharge Your Micro Moments with Your Holiday Shopper

Are you super excited for yet another biggest holiday of the year? Yes, I’m talking about Christmas – the snow, the delicious deserts, loads of presents and increased sales for e-commerce businesses. But wait a minute, you can’t boost your sales for digital buyers unless you supercharge your holiday micro moments. This is why I’ve […]


Read More

branding

Personal Branding Mishaps By The US Political Campaigners – Slogans Gone Wrong

In their attempt to be politically unique, some politicians often get weird with their choice of words. While they are politically incorrect on multiple occasions, what leaves a permanent dent on their personality is the choice of slogans. It’s not just the opposition that toys with the original slogan, sometimes the campaign supporters like to […]


Read More

Presidential Debate 2016

Personal Branding Face Off! Hillary vs Trump 2016 Political Campaign Analysis

Who proved their mettle? I bet this year’s election wouldn’t have been entertaining if Donald Trump wasn’t a presidential candidate. And what makes elections 2016 ‘sweet and sour’ is Hillary Clinton on his back like a hump on the Hunchback of Notre-Dame. In this head-to-head combat that reminds me of the Game of Thrones, comedians […]


Read More