Instagram has a young demographic with a large percentage of users in the 18-34 year old range, and you’re thinking that your financial business has no place on that social platform. Wrong! Don’t discredit Instagram if the audience isn’t who you typically target since the demographics will continue to diversify the longer Instagram is around.
Why do I predict this? This is exactly what happened with Instagram’s parent company
Digital marketing is an essential facet of success for any company, regardless of the industry. However, for the local travel business, it is a non-negotiable aspect of success. There is simply no way a travel business can survive without having an integral digital presence.
The Millennials constitute a fickle generation, prone to rapid and abrupt changes in thought and behavior, preferences, expectations, and demand, and they are 80 million strong today. From a marketing point of view, they represent a nightmarish demographic, nigh impossible to target due to their age, diversity, and especially their tendency for being capricious. However, … read more 12 Rules to Engaging the Millennials
Pork roll, cheesestake, pizzas, and oversized proportions! New Jersey maybe known as the diners’ capital of the world, but New Jersey restaurants are much more appetizing. The unique variety of foods available in this state ensures that the local restaurants thrive here. The connections for success are created through local relationships and personal networks. It’s … read more 5 Fantastic Ways NJ Restaurants Humanize Their Brands
When any holiday approaches, brand marketers up their ante and create a media frenzy to grasp the attention of the audience – Valentine’s Day is no exception. As a marketer I had to join this buzz and create an article that helps entrepreneurs take advantage of the holiday and increase their sales and revenue. Yet, … read more Marketing Love: Cheat Sheet for a Valentine’s Day Strategy
Inspired by Hubspot.com’s blog, “10 Lessons From Steve Jobs That Every Marketer Must Learn” written by Dan Lyons (@realdanlyons) I’ve decided to honor Valentine’s Day by finding the 10 romantic movies that offer quotes that correspond to these marketing lessons. Impossible? Not quite. Imaginative? Absolutely. So here is my take on marketing the … read more Marketing Lessons from Top 10 Romantic Movies
Sports fans have become more sophisticated and have grown out of the ‘traditional mode’ to enter the 21st century. Sports teams are slow to follow but they will eventually catch up as can be seen by the redesign of various sports logos in 2014 to become more minimalist. The trend in the market is to … read more 3 Sports Teams make their Marketing Minimalist
People can quickly tell when something is fake. Why would you risk tainting your brand with labels such as cheap or generic by adding stock photography to your visual content? It’s not about whether or not your brand has a pretty picture, though that is important. Building a brand means creating a strong surrounding of … read more 7 Reasons Why Stock Photography Sucks Your Sales Away
Researchers have found that visual content is more easily processed than textual content (actually visual content is processed 60,000 times faster)! What does this mean for the future of digital marketing? It means that videos, photographs, and visual content will increase page conversion by as much as 86% and also allow the 65% of visual … read more 3 Tips to Leverage Sports Photography for Your Digital Marketing Strategy
Earning a degree doesn’t make you a designer. Designers are born and the made known when they display mind-boggling natural creativity. Names like Milton Glaser, David Carson, Paula Scher, and Massimo Vignelli are some legends in the industry that can take your brand to another level. Yet, there are some so-called ‘artists’ that you need … read more Designers’ Take: Good and Bad Design Ideas in 2014
If logos could have a conversation what would it sound like? Corny, funny, something better left unsaid? Logos are designed to leave you with a brand message of the company, and it’s a small piece of a business and their identity. Explore: Hidden Messages in 26 Famous Logos However, when you look at some company names, you … read more 10 Brand Names Changed into Funny Dialogues
So you want to design websites for guys and gals? Want to perhaps introduce some things into your design that will specify your website to a female or male audience? Well stop. That’s going to be the big message of this article, stop trying to design for only one gender. The society today is simply … read more Should you be Marketing to Genders or not?