gamification

How Gamification Fuels Modern Healthcare

Gamification in medtech is certainly becoming commonplace. It is likely going to get incorporated in most support and wellness environments. What we think gamification is, today will tomorrow become transformative and immersive experiences. The concepts of fun-learning, rewards and point collecting system will eventually inculcate a more meaningful engagement to drive long-term behavioral change. Currently […]


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Ecommerce Business Marketing

Top 2017 A.I. Driven Website Design Tools For Ecommerce Business Marketing

By 2020, 85% of your customers’ interactions will be with bots! I’m not just saying this. American research firm Gartner is. In fact, ecommerce giants like eBay, Zalando and Amazon are affiliated with nonprofit organization Partnership on A.I. to study and formulate best practices on artificial intelligence. Gone are the days when we stuck to […]


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Millennial Moms

Marketing To Millennial Moms With Unpredictable Shopping Behavior

Technology has been a game changer for millennial moms and it has affected their shopping behavior on a wide scale. They are quick to adapt to new technology changes and keep up with the latest trends when smart phones and portable devices are at their disposal. Now a millennial mom comprises a majority of mom’s […]


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fintech branding tax

Digging For The Truth: Does Tax Impact A Fintech’s Brand Design Budget?

I do realize companies contemplate on costs and taxes before setting a budget for their logo, brand stationery and promotional designs – and this is a plausible way to strategize the allocation of their resources. Nevertheless you mustn’t shun the idea to brand your Fintech business only because design services and products may or may […]


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Visitors drop off digital marketing RACE strategy

Why Visitors Drop Off At Each Stage Of The Digital Marketing Process In The RACE Strategy?

In the practical world, there is no silver bullet or iron cladded marketing plan or framework that can be applied to every organization. However every business is looking for opportunities to convert their prospects into leads and eventually into sales. The final conversion is effective after a series of lead nurturing strategies. That’s where RACE […]


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visual social media

Badass Visual Thumbstoppers For Your Social Media In 2017

Wondering how many times we’ll discuss visual strategies for social platforms? According to Statista, there’ll be 2.67 billion social media users worldwide in 2018 and this number will increase by 10% in 2020. So quit beating the drum for La La Land and Juju on this beat. Social Media In 2017 – What It’s Like? […]


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