holiday micromoments

20 Ways To Supercharge Your Micro Moments with Holiday Shopper

Are you super excited for yet another biggest holiday of the year? Yes, I’m talking about Christmas – the snow, the delicious deserts, loads of presents and increased sales for e-commerce businesses. But wait a minute, you can’t boost your sales for digital buyers unless you supercharge your holiday micro moments. This is why I’ve […]

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Personal Branding Mishaps By The US Political Campaigners – Slogans Gone Wrong

In their attempt to be politically unique, some politicians often get weird with their choice of words. While they are politically incorrect on multiple occasions, what leaves a permanent dent on their personality is the choice of slogans. It’s not just the opposition that toys with the original slogan, sometimes the campaign supporters like to […]

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Presidential Debate 2016

Personal Branding Face Off! Hillary vs Trump 2016 Political Campaign Analysis

Who proved their mettle? I bet this year’s election wouldn’t have been entertaining if Donald Trump wasn’t a presidential candidate. And what makes elections 2016 ‘sweet and sour’ is Hillary Clinton on his back like a hump on the Hunchback of Notre-Dame. In this head-to-head combat that reminds me of the Game of Thrones, comedians […]

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ugliest color pantone 448C

Corporate Branding Using The World’s “Ugliest Color” – Is It Possible?

Is the “ugliest color” too hard for you to handle? No worries, because what’s known as the ugliest color in the world, is in fact, not ugly at all! The Pantone 448C, also known as opaque couché is associated with things like tar, poop, death, dirty and sewage. However, I strongly disagree. It is a […]

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Airbnb in Brandspotlight

Airbnb in Brandspotlight – Serving Decentralized Peer-To-Peer Market In Temporary Lodging

Airbnb emerged as a lodging alternative for professional and leisure travelers that has outsmarted the traditional competitors in hotel and hospitality business. The ground reality is that Airbnb has already managed to capture a fair share of hotel industry. This startup served as the pioneer of peer to peer market that has never been spotted […]

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Airline Travel Just Got Better – Unconventional Marketing Gimmicks For Millennials

Millennial travelers have (almost) conquered the travel industry, and businesses such as travel agencies, hotels, and airlines are jazzing up their marketing gimmicks. How? They’re using unconventional methods to charm the young, aspiring and exploratory globetrotters who crave “experiential traveling”.   The Generation Y cohort travels for three main reasons: leisure, business and a combination […]

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