The 2012 Summer Olympics are just around the corner. London, the only city in the United Kingdom to have ever hosted the Olympics, will soon become the only city in the world to have hosted the modern Games of three Olympiads.

As the world eagerly anticipates the event and what the future beholds for participating Olympians, one must also appreciate and acknowledge the history of this event. Olympic logos are extremely popular and one of the most anticipated pre-Olympic events that people the world over look forward to. Every Olympic event is associated with its very own logo. Today we will look back into the past at some of the most elegant summer Olympic logos created over the last decade.

Barcelona Olympics 1992

I was only a teenager when the Barcelona Olympics were taking place. This was a very special event for basketball fans. It led to the creation of the ‘Dream Team’ from the United States, which sported their best players from around the country. This logo was my first introduction to the 5 Olympic rings and the first time I learned about Barcelona.

Atlanta Olympics 1996

Atlanta trumped Canada to win the bid to host the 1996 Summer Olympics, marking 100 years for the event. The 1996 Summer Olympic logo bears the number 100 to mark the occasion, as well as the lit torch to commemorate the torch lighting ceremony performed at the beginning of all Olympic Games. “Summon the Heroes” was the official theme for this Olympiad.

Sydney Olympics 2000

Personally, this is my favorite logo. I find it very appealing. The logo keeps up with the tradition of the 5 rings, customary with all Olympic logos. It uses a stylish font and if you look carefully, you can also see the image of a running athlete.

Athens Olympics 2004

The Olympics returned to Greece in 2004 and immediately one of the niftiest of the summer Olympic logos was created. The image in the logo is that of a laurel wreath crown (traditionally a gold-leafed crown) originally worn by King Phillip, the father of Alexander the Great. It was a great way to commemorate the event and an elegant mix of style and history.

Beijing Olympics 2008

China hosted the Summer Olympics in 2008 and like their predecessors; they too had a superb event. The logo is an emblem of the traditional Chinese seal, representing the spirit of the games through the union of the image of an athlete and the Chinese calligraphy style font. This makes it one of the most unique logos.

London Olympics 2012

I have to confess, this is my least favorite logo of the lot and it has made it to my list of logo disasters. In fact, I was in utter disbelief when I first saw it. While the designer tried using the number 2012 in a creative way, I find the logo lacking on many levels. The color scheme is poor, the font unattractive and the style is unappealing. It is certainly not one of my favorite Olympic logos.

Easter marks the end of Lent, the Holy Week, and concludes a period of thought, prayer and worship. Its message revolves around love and peace for family, friends, and all mankind. This religious event also brings with it lots of fun, joy and laughter in the form of colorful Easter eggs and those exciting Easter Egg hunts that children love so much.

In the spirit of Easter, today’s post will showcase 25 amazing logo designs that use the two images that have become absolutely synonymous with the Easter event – Egg and Rabbit.

Egg Symbol in Logo Design

The egg symbol is associated with Easter because of the famous Easter Egg Hunts that children absolutely love and look forward to. In logo design the ‘egg’ symbol represents freshness, newness, birth, revival and regeneration. Depending on the industry, the egg symbol can come to mean different things. Used in the food industry it can mean health while in the entertainment industry it can come to mean basic goodness or even used in terms of craziness or to show the goofy side like calling someone an ‘egg head’.

Rabbit Symbol in Logo Design

The idea of the Easter Bunny originated in the United States during the 18^th century and from there it took on a life of its own. From Easter T-shirts to Easter coffee mugs, the rabbit is a central figure it any portrait, image or logo design.

Rabbit represents energy and speed as they are known to be fast runners. Many businesses like to use the rabbit symbol to show that their company is ‘quick’ in action taking, can ‘jump’ over obstacles and is capable of ‘multiplying’ profits for their clients. Some businesses in the clothes and kids industries also like to use the rabbit symbol which can mean anything from cute to soft, magical and feminine, depending on the use of the symbol and the colors employed.

I hope you enjoyed this post as well as the logo selections. Happy Easter to Everyone!

Image Courtesy: MycroBurst.com, LogoPond.com & LogoFaves.com

The simplest logo can often have the deepest meaning. You don’t need to have a flashy, colorful or complicated logo to define the essence of a company. When you want a simple logo with a hidden meaning, negative spacing logos are your best option!

Negative spacing logos are loved for their unique designs and ability to convey meaning in a subtle way. Here’s a collection of some very creative negative spacing logos. Get inspired!

The next time you set your hands on designing a simple but meaningful logo, try adding negative space! But be warned, it doesn’t come easy. You have to be creative and work through multiple sketches to come up with the perfect logo.  Good luck!

It’s February, Valentine’s Day is near and love is in the air! For many, this is one of the favorite times of the year, as they celebrate and express their feelings for loved ones.

Valentine’s Day is all about giving and receiving. With that in mind, I thought of sharing our love for design today by bringing forth a collection of thirty five heart shape logo designs. These will surely make you fall in love with designing all over again

What Do Heart Logo Designs Represent?

Over the years, the symbol of heart has come to represent good health. Being a vital organ of the human body, the heart stands for good health and happiness. This is why you will see numerous health institutes that have a heart in their logo designs as the main metaphor for human health.

The heart symbol also represents the feeling of love; coupled with the color red for passion it expresses a deep enthusiasm and excitement. For centuries people have related the heart symbol to expressing care and deep feelings of love.

Businesses with heart logos want to communicate the message of care for their customers and show their passion for their product and/or services. This is why the heart is often used in the beauty, art, jewelry, entertainment and even food industries.

Happy Valentine’s Day to our Design Community – have a good one!

Have you designed any heart shaped logo lately? Share it with us.

Images Courtesy: LogoPond.com and MycroBurst.com

Bored of the usual clichéd logo designs? So am I! That’s why I decided to hunt for some inspirational and literal designs. Sounds different already? They are.

Most of us as designers think that a real estate logo has to have a house symbol or that a shoe company must have a shoe in the logo. What if some of us are creative enough to create meaning out of the company’s name itself?

The collection I have here today includes twenty six logos that are original, unique and literal to the core. These logos focus largely on typography and symbols. The designers that have created these type based logo designs have used fonts in a creative way, making the company name stand out in a simple way.

Well, what do you guys think? Pretty creative, aren’t they? Let us know what you think!