Feature image - winning clients

#GuruChats – Winning Clients, Growing Business

Whether it’s a B2B or B2C, every business essentially revolves around gaining customers or winning clients. The notion of bombarding clients with marketing messages is becoming obsolete and proving ineffective, so the ideal scenario is to win them over. After that you can garner strategies to build a relationship with them. A million dollar question […]


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Marketing Tools

#GuruChats: Time-Saving Marketing Tools For Startups

What would a world without marketing tools be like? One of our guests surely paused the conversation on that one! Even when technology wasn’t an entity, humans made tools using naturally occurring materials like wood and stone to assist them with their daily tasks. As machinery advanced from a computer the size of a room […]


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Brand Up Plan

#GuruChats Highlights – The Brand Up Plan

Wednesday was not a run-of-the-mill day! With our wonderful panel of guests, it was no doubt a stimulating chat infused with an array of perspectives, insights, and tips about brand planning, branding strategy and personal branding. Alan Lakein said “Failing to plan is planning to fail” so let’s dig in and find out whether or […]


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design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


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color me right

#GuruChats – Color Me Right

Imagine a world devoid of colors, where trees are black, people grey, and the skies are ubiquitous white. A world with black and white billboards, and supermarket product rows devoid of any visual competition. It’s indeed a bleak picture, and thank god we don’t have to live in that world because we have colors to […]


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#GURUCHAT (67)

Storytelling – The Tale of Customer Conversion

“The universe is made of stories not of atoms” – Muriel Rukeyser A quote that signifies that universe is filled with millions of stories. If a story stands out in that crowd, it’s worth the applause. Now the tricky part is to get the story just right. To come up with a story that represents […]


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