branding

#GuruChats Highlights – Debunking Budget Branding Myths

When it comes to budgeting, everyone pretends that it isn’t needed after all it is the most strenuous part of doing business. Why, you may ask. Well, because it’s that time of the year when you have to decide how much (money) to put where. While some business owners think that assigning a budget for […]


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conversion

#GuruChats: Engagement Vs Retention Vs Conversion – The Customer Love Triangle

Your customer is ‘that special’ unique ‘someone’ you hope will crush on you. For that you need to entice them, engage with them and remain interesting to them. This requires a thorough planning for acquisition engagement and retention. While there is a segment of marketers targeting the pro-active consumers ready to swipe their credit cards, […]


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personal branding

#GuruChats: Personal Branding Players – How To Win The Game

While we all enjoy some sense of popularity in our circles, it isn’t really personal branding. A strategy that involves planned steps to achieve two primary goals: 1) to get noticed and 2) make a difference. The latest in #GuruChats was a talk on the winning players of personal branding and how they do it. […]


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SEO

#GuruChats – Back To School SEO

Going back to school, you need some basic supplies to prep you for an upcoming rigorous session. Same idea here. We were intent to provide a sort of refresher to people searching for basic yet practical SEO knowledge. In this discussion, we have touched upon the goal of foundational SEO and impress upon web masters […]


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logo design

#GuruChats – Courting Creativity In Logo Design

Do you wish to push your creative boundaries? While designers and creative in general are pros at using creative thinking, they often face limitations in the real world. Sometimes, they face a very potent creative block or perhaps underestimate the time needed to complete a project. Before a design team starts trying to build a […]


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Feature image - winning clients

#GuruChats – Winning Clients, Growing Business

Whether it’s a B2B or B2C, every business essentially revolves around gaining customers or winning clients. The notion of bombarding clients with marketing messages is becoming obsolete and proving ineffective, so the ideal scenario is to win them over. After that you can garner strategies to build a relationship with them. A million dollar question […]


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