design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


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color me right

#GuruChats – Color Me Right

Imagine a world devoid of colors, where trees are black, people grey, and the skies are ubiquitous white. A world with black and white billboards, and supermarket product rows devoid of any visual competition. It’s indeed a bleak picture, and thank god we don’t have to live in that world because we have colors to […]


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#GURUCHAT (67)

Storytelling – The Tale of Customer Conversion

“The universe is made of stories not of atoms” – Muriel Rukeyser A quote that signifies that universe is filled with millions of stories. If a story stands out in that crowd, it’s worth the applause. Now the tricky part is to get the story just right. To come up with a story that represents […]


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Grid In Web Design

#GuruChats: To Grid Or Not To Grid In Web Design

From afar the dilemma about grids is a whirlwind of mixed views – while some web designers and developers have an aversion to grid systems, others seem to like it or rather need it. Which side are you on? We gathered valuable insights and advice in #GuruChats this time, vis-à-vis the use of grids in […]


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Digital Marketing

#GuruChats – Designing Branded Visuals For Digital Marketing

Wednesday was definitely not chugging along at the hour of 11AM EST on Twitter. For the team behind #GuruChats and a panel of expert guests, it was a challenge to be heard and catch up with the crowd. Fast-paced, highly stimulating and oh-so insightful are some of the terms that come to mind when we […]


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#GuruChats – The Game of Fonts

#GuruChats – A Game Of Fonts

We had a blast on Twitter this week as designers, creative professionals and thought leaders came forward to discuss all about fonts. The one hour session held on Wednesday 1st Feb 2017 at 11:00 am EST was an electrifying blur and a knowledge sharing experience. “Because a type designer does not draw letters. A type […]


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