logo design

#GuruChats – Courting Creativity In Logo Design

Do you wish to push your creative boundaries? While designers and creative in general are pros at using creative thinking, they often face limitations in the real world. Sometimes, they face a very potent creative block or perhaps underestimate the time needed to complete a project. Before a design team starts trying to build a […]


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Feature image - winning clients

#GuruChats – Winning Clients, Growing Business

Whether it’s a B2B or B2C, every business essentially revolves around gaining customers or winning clients. The notion of bombarding clients with marketing messages is becoming obsolete and proving ineffective, so the ideal scenario is to win them over. After that you can garner strategies to build a relationship with them. A million dollar question […]


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Marketing Tools

#GuruChats: Time-Saving Marketing Tools For Startups

What would a world without marketing tools be like? One of our guests surely paused the conversation on that one! Even when technology wasn’t an entity, humans made tools using naturally occurring materials like wood and stone to assist them with their daily tasks. As machinery advanced from a computer the size of a room […]


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#GURUCHAT

#GuruChats – The Good, The Bad And The Ugly Side Of Logo Redesign

The logo speaks for your brand when you aren’t around to do the talking. Hence the good, the bad and the ugly side of a logo is determined by how people perceive it. While we know from experience that first impressions matter, it’s never the end of the world. Criticism of a redesigned logo doesn’t […]


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Brand Up Plan

#GuruChats Highlights – The Brand Up Plan

Wednesday was not a run-of-the-mill day! With our wonderful panel of guests, it was no doubt a stimulating chat infused with an array of perspectives, insights, and tips about brand planning, branding strategy and personal branding. Alan Lakein said “Failing to plan is planning to fail” so let’s dig in and find out whether or […]


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design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


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