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10 Nifty Ways to Integrate Artificial Intelligence in Your Ecommerce Email Marketing

Digital marketers will agree – email is one of the most valuable ways to nurture and convert leads into customers. According to Statista, the number of global email users will rise to 2.9 billion by 2019. Thus, it is foolish to underestimate the power of this communication channel, especially within the ecommerce industry where being […]


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Pictorial Mark Logos And Their Stories Of Success

Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the […]


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Timeless Letter Mark Logos And Their Stories Of Success

Initialism has worked for businesses with lengthy names but in some cases they went on to become the global symbols of recognition. One such prominent name is that of NASA. Everyone knows what this catchy acronym refers to, but very few can actually tell what it stands for. It is not the only letter mark […]


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The Only Way To Increase Foot Traffic: Department Stores For Digital Customers

Terry Lundgren, Chief Executive of Macy’s, acknowledges that the shopping behavior of customers is changing and the store has to evolve strategies and quickly execute to survive the challenging retail environment. This goes for other department stores in America like Kohl’s and Sears, or those in other countries such as Australia. Due to economic, social […]


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Timeless Wordmark Logos And Their Story Of Success

Giving character to characters: typefaces have a Jekyll and Hyde effect on words, and today the range of personalities available is greater than at any time in the past. It means the same font can show a vastly different character when used in one logo to another. The most crucial role for a designer is […]


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10 Typography Rules to Conquer In Web Design

How can you play a game without the rules? In Creative Anarchy, Denise Bosler elucidates rules are pillars of great design, but a designer must know when to follow them and when to break them. So don’t suck the fun out of designing dear creative rebellions by being clueless. Just the other day I played […]


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