digital customer

The Only Way To Increase Foot Traffic: Department Stores For Digital Customers

Terry Lundgren, Chief Executive of Macy’s, acknowledges that the shopping behavior of customers is changing and the store has to evolve strategies and quickly execute to survive the challenging retail environment. This goes for other department stores in America like Kohl’s and Sears, or those in other countries such as Australia. Due to economic, social […]


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wordmark logos

Timeless Wordmark Logos And Their Story Of Success

Giving character to characters: typefaces have a Jekyll and Hyde effect on words, and today the range of personalities available is greater than at any time in the past. It means the same font can show a vastly different character when used in one logo to another. The most crucial role for a designer is […]


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typography rules

10 Typography Rules to Conquer In Web Design

How can you play a game without the rules? In Creative Anarchy, Denise Bosler elucidates rules are pillars of great design, but a designer must know when to follow them and when to break them. So don’t suck the fun out of designing dear creative rebellions by being clueless. Just the other day I played […]


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Millennial Entrepreneurs

7 Traits That Sets Millennial Entrepreneurs Apart

Millennials tend to believe in the impossible and are the biggest reason for changes in our corporate culture. They’ve been exposed to some of the most difficult challenges from the economic frontiers. In tough times, their resilience has proven that this generation has an overall positive attitude towards life. Some millennial business owners have also […]


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holiday micromoments

20 Ways To Supercharge Your Micro Moments with Your Holiday Shopper

Are you super excited for yet another biggest holiday of the year? Yes, I’m talking about Christmas – the snow, the delicious deserts, loads of presents and increased sales for e-commerce businesses. But wait a minute, you can’t boost your sales for digital buyers unless you supercharge your holiday micro moments. This is why I’ve […]


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Killer Email Marketing Tactics

Killer Email Marketing Tactics For Ecommerce This Holiday Season

An average person checks their emails 74 times in one day. Yet it’s surprising to see marketers on the back foot when it comes to managing active email marketing campaigns during the holiday season. But active does not mean aggressive, you don’t have to shoot 10 mails in a day. It means you should be […]


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