business card

The Latest Business Cards Trends To Brag About

A business card is your personal brand advocate. 72% people judge a company by the quality of a person’s business card. So with your business card, it’s not just your impression that matters. The impression of the brand or business you represent is equally at stake. Some people don’t even spare another glance on a […]


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grids

Grids Are To Logos What Spice Is To Food

Design logos in grids limits creative freedom and the designers usually have a strong aversion to being fenced in. If grids are used as a starting point for a logo, it can simplify design for amateurs. All designers should get a freehand while drafting the initial concepts. However, we cannot completely gloss over the fact […]


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feature-image

10 Nifty Ways to Integrate Artificial Intelligence in Your Ecommerce Email Marketing

Digital marketers will agree – email is one of the most valuable ways to nurture and convert leads into customers. According to Statista, the number of global email users will rise to 2.9 billion by 2019. Thus, it is foolish to underestimate the power of this communication channel, especially within the ecommerce industry where being […]


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PictoralLogos-min

Pictorial Mark Logos And Their Stories Of Success

Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the […]


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letter mark

Timeless Letter Mark Logos And Their Stories Of Success

Initialism has worked for businesses with lengthy names but in some cases they went on to become the global symbols of recognition. One such prominent name is that of NASA. Everyone knows what this catchy acronym refers to, but very few can actually tell what it stands for. It is not the only letter mark […]


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digital customer

The Only Way To Increase Foot Traffic: Department Stores For Digital Customers

Terry Lundgren, Chief Executive of Macy’s, acknowledges that the shopping behavior of customers is changing and the store has to evolve strategies and quickly execute to survive the challenging retail environment. This goes for other department stores in America like Kohl’s and Sears, or those in other countries such as Australia. Due to economic, social […]


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