Are you super excited for yet another biggest holiday of the year? Yes, I’m talking about Christmas – the snow, the delicious deserts, loads of presents and increased sales for e-commerce businesses. But wait a minute, you can’t boost your sales for digital buyers unless you supercharge your holiday micro moments. This is why I’ve got 20 ways you can reach, retain and convince your holiday shoppers to buy your products.
What Are Micro-moments?
Think With Google says micro-moments is “when people reflexively turn to a device – increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something.” So we all know by now that Google coined this word which simply means people want answers to their problems instantly.
These “I want-to-know moments, I want-to-do moments, I want-to-buy moments” are important to your online success because a friend in need is a friend indeed. If you build this trust relationship with your B2B and B2C customers then you’ve won the game of holiday sales competition.
Smartphone For Shopping
This brings us to the next pertinent point you need to note during the holiday season that is an ‘increasing use of iOS and Android phones’. According to Statista, there are 2.1 billion smartphone users in the world currently. This number will increase to 2.87 billion in 2020.
In case, your e-commerce business is not optimized for such users, you may want to otherwise you’ll miss these special moments to engage with your customers. While a professional fully prepares your website design, development and marketing for Christmas and the New Year – you can devote your time to focus on the types of online shoppers.
Types Of Online Shoppers
It’s important to understand consumer behavior to know exactly how you can connect with and invite your customers to your sales pages. For example get insights on millennial shoppers who use their mobile phones excessively for learning, socializing and buying. In fact, in their study 2016 Edition Top 500 Guide, Internet Retailer reveals that 76% of the millennials they interviewed plan to do online shopping this holiday season.
However, we can’t forget the buying power of the generation x individuals who’re either well-settled in their jobs or they’re entrepreneurs. Plus we can’t underestimate the generation y community after all they’re born in a tech-savvy world. Nevertheless, when you’re segmenting your target market don’t simply divide them into these generation categories. Neil Patel shares that within these broad groups are convenience seekers, brand buyers, casual buyers, relationship seekers, and bargain hunters.
While you research about who you want to target this holiday season, you must know that the future of micro moments is bright. This presentation contains tips you can use to fully gain advantage from the shifting buying habits of your customers.
Future Of Micro Moments For Ecommerce
By now we all can agree mobile is the future of shopping, right? Not really. Although more than a quarter of the world’s population owns a smartphone, it definitely doesn’t mean that all of them will complete their buyer’s journey on this device. This is what most e-commerce companies have in mind and this is why they consider being available everywhere from the traditional television and radio to the upcoming social media and chat apps.
Brian Solis, a digital analyst and speaker feels that mobile is under appreciated because business invest in “multi-channel campaigns to reach customers on multiple fronts”. Tell you what, there’s absolutely nothing wrong with this. But if you want to be there whenever your customers need you then start considering mobile shoppers or those who use their mobiles to search, learn and find options for discounts, gifts and packages.
With recent developments in social selling, artificial intelligence, augmented reality, virtual reality and conversational commerce – micro-moments is now a permanent feature of this new civilization. The trend will only increase every holiday season because this is a fast-paced and impatient world.
So have you supercharged your micro-moments for holidays?