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Giving the Store Away: Good Promotion or Tired Trick?


Posted on November 12th, 2008, 01:11 pm
Filed Under (Biz Start Up) by Daniel Natale

Saw this over at Endgadget, Sam’s Club is offering a Nintendo Wii Family Bundle for $224 on Black Friday. Included in the bundle are three Wiiremotes, Three nun chucks, and three games, much more valuable then the $224 price tag. Sam’s Club is claiming quantities are limited.  Good ploy to drive business into the store, or unnecessary give away to people that will be there to shop anyway? Does this type of give away  have an impact on consumers who are used to  ridiculous black Friday deals?

What does your small business do in terms of freebies and giveaways?

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Comments

Jeff H on 13 November, 2008 at 7:57 am

I think this is a great deal, and I think they’ll probably draw in a lot of new customers that were on the fence about shopping at bulk superstores like Sam’s, BJ’s, or Costco. Let’s just hope nobody gets hurt, like that Xbox incident a few years back.


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