If you don’t know about colors, you’re going to have trouble becoming a professional designer. It is crucial for designers to understand the essential things about color and its impact on design. Lack of an understanding can result in undeveloped and redundant color combinations which can label you as an amateur designer. As a graphic designer you must study, research and find ways to use color to bring your designs to life.
Various Color Representations in Logo Design
Here’s a brief look into the emotions represented by the ten most common colors and their use in logo design for specific industries.
Represents: Authority, Power, Mystery, Boldness, Elegance and Sophistication
Black is used to commonly target youth and a high-end audience. It creates a mystery while representing power, authority and elegance in the logo.
Represents: Passion, Love, Anger, Hunger, Health, Excitement and Life
Red has the power of attraction and is one of the most popular colors. Used mostly in food, health, beauty and entertainment logos, it grabs the attention of the consumers. Several red foods, such as red peppers or red wine, are known to help increase metabolism. This is one simple reason that some restaurants prefer to use red for interior décor.
Represents: Happiness, Warmth, Innovation and Caution
Yellow is a warm color that invokes the feeling of happiness, warmth and relaxation. Generally it doesn’t play a central role in logos and is sparingly used to highlight important features of a logo. Used alone in bright shades, the color can be overpowering which is why it is a difficult color to use. Yellow is most commonly used by the automotive and food industries.
Represents: Professionalism, Trust, Authority, Power and Loyalty
Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This color is used by various businesses related to software, finance, pharmaceutical industry, government and banks.
Represents: Harmony, Natural, Healthy, Renewal and Plentiful
Green is mainly used to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power. It is the color of nature and gives a calming effect while representing growth.
Represents: Vibrant, Playful, Happy, Artistic and Energetic
Orange is another beloved color of the food, art and the sports industries. While in one sector it evokes an appetite, in others it suggests playfulness, creativity and energy. Being bright makes orange the favorite color for industries dealing with kids’ products and foods. Some creative industries also love using orange to help them stand out and show off.
Represents: Royalty, Luxury, Celebration, Education and Elegance
Being a color of royalty, purple is mostly used to represent religious institutes and educational organizations. It is seldom used for commercial services, unless it can clearly represent the main essence of the company it stands for. Chocolate is one food which is often represented by purple logos. There’s no need to shy away from purple and limit it to represent feminism, luxury and beauty only.
Represents: Pure, Peaceful, Spiritual, Clean and Goodwill
White is a neutral color that implies purity. It is also the essential color in negative spacing logos. The FedEx and the Adobe logo make the best use of white. FedEx has a white arrow while the ‘A’ in Adobe is designed in white over a red background.
Represents: Feminism, Innocence, Youth and Beauty
Pink is often taken to be a feminine color, which is why it is popularly used in logos related to beauty, fashion and others. It is also used for companies dealing with children’s clothes and accessories. Because it is playful and innocent, it is not suitable for the corporate or industrial unit.
Represents: Reliable, Solid, Masculine and Earthly Aura
Brown is a neutral color that is reliable, solid and dependable. This color is most commonly used for agriculture, construction and legal industries. Some food related products like coffee and chocolate are also best represented by brown.
Colors play an important role in giving your logo life. If you want to create a winning logo design, play with colors, experiment with various shades and see which of them best represent the essence of your client’s company. Be sure not to forget the target audience and how they will relate to the colors in the logo design.
Conceptualizing the Impact of Intelligent Logo Design:
Blog Update: 4 April 2015
*This post was originally written by Alexis Stone.