Logo Design

10 Awesome Illustrator Hacks To Add Depth To Your Logo Design

What are famous logos turning into? The typical, flat and minimal. Some are fine-tuned with customized simplicity; and others have lost their charm. These logos have been stripped into a two-dimensional logotype or brand mark with no element of intrigue what so ever. I’ve personally been a fan of logos that have depth and thus, […]


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Tax-Consultant-Website

Visual Assets For Tax Consultant Websites To Hook Clients

The infamous tax season is on the roll – when individuals and organizations either take a breath of relief or are held by the neck by Uncle Sam. Tax consultants, like you, can help existing and potential clients comply with tax laws without difficulty. For this, of course your expertise makes a commendable impact on […]


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Orange Logos

Color Psychology Of Orange Logos: Guide For Branding Noobs

Remember the era when we laughed our heads off watching Charlie Chaplin? Well, there were some people who questioned what this monochromatic world would look like in color. We imagined the shade of literally every graphic element that at the time appeared black, white and gray. Similarly, when it comes to logos, there are those […]


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design thinking

GuruChats – Challenging The Design Thinking Mindset

Design Thinking is “a continuous evolving process through the stages: Empathize, Define, Ideate, Prototype and Test. Within each stage, problems are framed; questions emerge, along with more ideas, until the best answers are evident and chosen. The steps can be simultaneous or linear and/or iterative. Over the years, Design Thinking has adopted the cognitive processes used by […]


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letter mark

Timeless Letter Mark Logos And Their Stories Of Success

Initialism has worked for businesses with lengthy names but in some cases they went on to become the global symbols of recognition. One such prominent name is that of NASA. Everyone knows what this catchy acronym refers to, but very few can actually tell what it stands for. It is not the only letter mark […]


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fintech branding tax

Digging For The Truth: Does Tax Impact A Fintech’s Brand Design Budget?

I do realize companies contemplate on costs and taxes before setting a budget for their logo, brand stationery and promotional designs – and this is a plausible way to strategize the allocation of their resources. Nevertheless you mustn’t shun the idea to brand your Fintech business only because design services and products may or may […]


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