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10 Nifty Ways to Integrate Artificial Intelligence in Your Ecommerce Email Marketing

Digital marketers will agree – email is one of the most valuable ways to nurture and convert leads into customers. According to Statista, the number of global email users will rise to 2.9 billion by 2019. Thus, it is foolish to underestimate the power of this communication channel, especially within the ecommerce industry where being […]


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Ecommerce

AI In Ecommerce – A Curve Ball For Online Retail

We have witnessed in the past few years how the digital age brought the physical world closer to everyone. Ecommerce industry was born at the term of the 20th century, and while still in its infancy, made tremendous progress. It’s worth noting that the early adopters of ecommerce were not driven by economies of scale […]


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Marketing Tools

#GuruChats: Time-Saving Marketing Tools For Startups

What would a world without marketing tools be like? One of our guests surely paused the conversation on that one! Even when technology wasn’t an entity, humans made tools using naturally occurring materials like wood and stone to assist them with their daily tasks. As machinery advanced from a computer the size of a room […]


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Pictorial Mark Logos And Their Stories Of Success

Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the […]


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Feature-Image

Designer Spotlight Ingrid Sundberg: The Art of Storytelling in Illustration and Writing

How far can your imagination travel? Storytelling is an art and technique that holds the power to transcend the audience from one place to another without physically moving them. Whether we read words or we see a visual, a story is riveting and engaging. It draws our attention, retains it, evokes emotions and makes us […]


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#GURUCHAT

#GuruChats – The Good, The Bad And The Ugly Side Of Logo Redesign

The logo speaks for your brand when you aren’t around to do the talking. Hence the good, the bad and the ugly side of a logo is determined by how people perceive it. While we know from experience that first impressions matter, it’s never the end of the world. Criticism of a redesigned logo doesn’t […]


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