PictoralLogos-min

Pictorial Mark Logos And Their Stories Of Success

Pictorial marks or simply drawings comprise of everything from line art to detailed drawings that uses actual imagery as an identifier for a brand instead of the word mark or symbol. Pictorial mark logos often take the status of iconic logos such as Apple that showcases an image to make a quicker connection with the […]


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Feature-Image

Designer Spotlight Ingrid Sundberg: The Art of Storytelling in Illustration and Writing

How far can your imagination travel? Storytelling is an art and technique that holds the power to transcend the audience from one place to another without physically moving them. Whether we read words or we see a visual, a story is riveting and engaging. It draws our attention, retains it, evokes emotions and makes us […]


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#GURUCHAT

#GuruChats – The Good, The Bad And The Ugly Side Of Logo Redesign

The logo speaks for your brand when you aren’t around to do the talking. Hence the good, the bad and the ugly side of a logo is determined by how people perceive it. While we know from experience that first impressions matter, it’s never the end of the world. Criticism of a redesigned logo doesn’t […]


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PayPal sues Pandora

PayPal Sues Pandora: Rip Off Logo Design Stories

Imagine if someone took your face and roamed around freely. Wouldn’t you do something about it? Bet you’ve heard the news, Paypal sues Pandora for ripping off their logo design. Last October, the music streaming company redesigned their logo and since then it has cost the former much trouble. Not only is the design too […]


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Ecommerce Business Marketing

Top 2017 A.I. Driven Website Design Tools For Ecommerce Business Marketing

By 2020, 85% of your customers’ interactions will be with bots! I’m not just saying this. American research firm Gartner is. In fact, ecommerce giants like eBay, Zalando and Amazon are affiliated with nonprofit organization Partnership on A.I. to study and formulate best practices on artificial intelligence. Gone are the days when we stuck to […]


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Brand Up Plan

#GuruChats Highlights – The Brand Up Plan

Wednesday was not a run-of-the-mill day! With our wonderful panel of guests, it was no doubt a stimulating chat infused with an array of perspectives, insights, and tips about brand planning, branding strategy and personal branding. Alan Lakein said “Failing to plan is planning to fail” so let’s dig in and find out whether or […]


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