What comes to your mind when you see red?
While some people associate red usually with danger and love, there is much more to this color than just that. Red is a powerful color, in fact an energetic one, which impacts people on both cognitive and emotional levels. If you own a brand, then you must know how important it is to affect your audience in a way that they 1) prefer your brand over others, 2) remember your brand for years to come, and 3) connect with your brand on a personal level.
You may think of choosing a random color for your brand, but that won’t do anything for your brand identity. To make sure that your brand succeeds in a particular industry or market, you must know exactly what a color (red) means and what influence it can have on your brand’s image.
Color Psychology Of Red
In general, red has a positive connotation in branding. Thus, companies from various industries have red logos. They use this color to create powerful and memorable brand identities. It is an inspiring color that attracts attention and stimulates thinking. Your logo design in red will definitely stand out!
The meaning of red color in your logo design can change when you use a tint of red (white + red) or a shade of red (black + red). This is the reason many different brands can use this color and all are unique.
Ingrid Sundberg’s color thesaurus is a great way to map out the right shade of red for your brand.
How To Use Red In Your Logo
You don’t have to limit yourself to one shade of red. You can mix and match this color with other colors like blue, black, gray, or yellow. You can also use the different shades of red in one logo. After all, the great graphic designer Massimo Vignelli says, “No color can be preferred or not preferred in isolation. Every color is in context to another color.” Even the logos that are solely in red, are placed on different colored backgrounds while marketing and branding. And if the logo is on white, it is compared with the space around it.
You can either keep the color flat or add a gradient (color transition from either one shade of red to another or from red to another color).
Famous Logos In Red
These famous brands won many hearts with their logo designs. In this video, you will see the types of famous logos in red and tips to make an iconic logo design for your brand.
Custom Red Logo Designs
It’s time to win the hearts of your audience! These are red logo inspirations to trigger your creativity.