July 4th is a special holiday in the US, as millions of Americans celebrate Independence Day (also known as the 4th of July). It is a day of promise and accomplishment, when proud Americans look towards the future with hope and reflect on their sacrifices with a great pride and perseverance.
Red, white and blue colors are very symbolic to Americans and can be seen everywhere in the days and weeks leading up to Independence Day. From coffee shops to online stores – everyone adds a touch of these colors wherever they can. Some companies even alter their websites and logos during this time to show their American pride. Red, white and blue are the colors of the American flag, but do you know what these colors stand for?
Since the 4th of July is just around the corner, I compiled a collection of logos that utilize the American flag and its colors. I like to call this my American logo collection. Given below is the meaning of each color and some important symbols used in American logos.
Red – Power & Bravery
Some people think the color red in the American flag represents the Native Americans. In truth, red symbolizes mental and physical strength and courage. It is meant to remind Americans that they are tough and their bravery is only surpassed by their ability to stay strong. In more general terms, red is seen as a color of power but it also tends to represent passion, love and attraction.
White – Purity & Innocence
White symbolizes innocence and purity in the American flag. This representation is common amongst most outlets.
Blue – Awareness & Perseverance
In the American flag, blue represents a lot of qualities efficiently and effortlessly. It represents perseverance and a never say never attitude, which translates into the American people’s persistence to ensure justice for all. It’s a commonly liked color and also is seen to symbolize authority, loyalty and professionalism.
Popular Symbols Used In American Logos
The bald eagle is the national bird of the United States of America; it represents the soul of America and its freedom. It is a common image used not only for its symbolism, but also its majestic look and immense strength. Many government organizations, sports teams, national companies and political parties use the American colors and bald eagle in their logos in order to emulate these attributes along with patriotism.
A hawk is also another bird whose symbol is used in many American logos. It has similar qualities as the symbol of the bald eagle. Another common symbol is a bull. A bull represents raw power, strength and loyalty, which is why you see many sports teams and financial companies using it.
The American Flag’s colors and its symbols ultimately represent multiple attributes and features that are also reflected in American logos. They represent USA’s history, its present and can even attempt to predict the future.
We wish you all a very happy 4th of July! Enjoy your celebrations and be safe.
June 29th, 2012
If you don’t know about colors, you’re going to have trouble becoming a professional designer. It is crucial for designers to understand the meaning of color and its impact on design. Lack of an understanding can result in undeveloped and redundant color combinations which can label you as an amateur designer. As a graphic designer you must study, research and find ways to use color to bring your designs to life.
Various Color Representations in Logo Design
Here’s a brief look into the emotions represented by the ten most common colors and their use in logo design for specific industries.
Represents: Authority, Power, Mystery, Boldness, Elegance and Sophistication
Black is used to commonly target youth and a high-end audience. It creates a mystery while representing power, authority and elegance in the logo.
Represents: Passion, Love, Anger, Hunger, Health, Excitement and Life
Red has the power of attraction and is one of the most popular colors. Used mostly in food, health, beauty and entertainment logos, it grabs the attention of the consumers. Several red foods, such as red peppers or red wine, are known to help increase metabolism. This is one simple reason that some restaurants prefer to use red for interior décor.
Represents: Happiness, Warmth, Innovation and Caution
Yellow is a warm color that invokes the feeling of happiness, warmth and relaxation. Generally it doesn’t play a central role in logos and is sparingly used to highlight important features of a logo. Used alone in bright shades, the color can be overpowering which is why it is a difficult color to use. Yellow is most commonly used by the automotive and food industries.
Represents: Professionalism, Trust, Authority, Power and Loyalty
Blue is used in corporate logos as it creates a sense of security while showing loyalty and professionalism. This color is used by various businesses related to software, finance, pharmaceutical industry, government and banks.
Represents: Harmony, Natural, Healthy, Renewal and Plentiful
Green is mainly used to represent eco-friendly companies or businesses revolving around agriculture, recycling, landscaping, gardening and solar power. It is the color of nature and gives a calming effect while representing growth.
Represents: Vibrant, Playful, Happy, Artistic and Energetic
Orange is another beloved color of the food, art and the sports industries. While in one sector it evokes an appetite, in others it suggests playfulness, creativity and energy. Being bright makes orange the favorite color for industries dealing with kids’ products and foods. Some creative industries also love using orange to help them stand out and show off.
Represents: Royalty, Luxury, Celebration, Education and Elegance
Being a color of royalty, purple is mostly used to represent religious institutes and educational organizations. It is seldom used for commercial services, unless it can clearly represent the main essence of the company it stands for. Chocolate is one food which is often represented by purple logos. There’s no need to shy away from purple and limit it to represent feminism, luxury and beauty only.
Represents: Pure, Peaceful, Spiritual, Clean and Goodwill
White is a neutral color that implies purity. It is also the essential color in negative spacing logos. The FedEx and the Adobe logo make the best use of white. FedEx has a white arrow while the ‘A’ in Adobe is designed in white over a red background.
Represents: Feminism, Innocence, Youth and Beauty
Pink is often taken to be a feminine color, which is why it is popularly used in logos related to beauty, fashion and others. It is also used for companies dealing with children’s clothes and accessories. Because it is playful and innocent, it is not suitable for the corporate or industrial unit.
Represents: Reliable, Solid, Masculine and Earthly Aura
Brown is a neutral color that is reliable, solid and dependable. This color is most commonly used for agriculture, construction and legal industries. Some food related products like coffee and chocolate are also best represented by brown.
Colors play an important role in giving your logo life. If you want to create a winning logo design, play with colors, experiment with various shades and see which of them best represent the essence of your client’s company. Be sure not to forget the target audience and how they will relate to the colors in the logo design.
March 19th, 2012