The Basics of Logo Design

What is a logo?

Being an entrepreneur is a valued and accomplished status, which also comes with important decisions, sacrifices, and plans. Choosing a branding strategy is a decision every entrepreneur must make, but no matter how it is done, the first step starts with a logo. A logo is the most important asset to your business branding. It is the visual representation of your company and the start of your branding strategy.

Most people get a strong first impression of a company based on their logo image. Even if the product or service that a company offers is great, but the logo is poorly designed, offensive or confusing, it can steer clients away. When having a logo designed, the professionals will surely help out, but if you have a better understanding of what would make a great logo for your business, you are more likely to have more satisfying results. What makes a great logo?

Design a Perfect Logo

Everyone’s opinion of a visually impressive design is different, but if something is generally appealing, it speaks to everyone. A great logo requires a few basic key elements to be pleasing to the eye. Essentials, such as color, flow, shape, consistency, and positive and negative space are just a few concepts that must be considered, but whether it is a touch up to an old logo or a brand new one, these basic principles still apply.

Every logo design should have:

•    Simplicity
•    Uniqueness
•    Professionalism
•    Functionality

Simplicity

A logo is meant as a reference to your company, in which your business can be recognized quickly and with just a glance. If the design art is too detailed and complex, the design is not recognizable, therefore it fails to create a visual image in the eyes of consumers. Keeping the design clean and simple helps your company be remembered and creates you corporate identity.

Uniqueness

An extremely important characteristic of a good logo is its ability to stand out among the millions of other logo designs in the world as well as stand the test of time. Logos that follow current trends or are too similar to popular designs will not last in the end.  These designs will look dated and eventually need to be replaced.

Professionalism

A logo’s purpose is to represent the company. To do this, the logo must draw attention and be easily recognizable within the industry, product or service in which it relates. We all can tell when a logo appears to have been designed by an amateur. Something just isn’t right. A client can notice this difference too; therefore let the experts create your design and demonstrate something that is professional looking.

Functionality

Functionality is an idea that should always be considered when finalizing a logo design. Your logo will be used in many forms such as stationery, displayed on signs, promo items, on the web, and on other printed materials. It must work well with dark backgrounds, light backgrounds or in various sizes. In order to achieve this, the finished design must be simple, so that if the logo is reduced in size or has a bright or dark background, it will still maintain its credibility.

When thinking of a design, take a good look at your company’s goals and accomplishments and figure out what you want your design to say to the world. Establishing a logo can seem overwhelming, but if you follow these basic rules, your logo with represent your business with pride and confidence.

Tags: Branding, business brand, corporate identity, guru corporation, Logo, Logo Design, logo design guru, logos

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