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Wall Street Journal is “very impressed” with Logo Design Guru

Posted on July 27th, 2009, 03:07 pm
Filed Under (Branding, Graphic Design) by TimCox

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We were thrilled to see the venerable Wall Street Journal taking a look at logo design services. And even happier that Logo Design Guru came in for some special recognition:

Within five hours of ordering our $99 package from LogoDesignGuru.com, we received a phone call from the company giving us the name of our designer and her phone number. Overall, we were very impressed with the company’s customer service.

We’ve always taken pride in our approach to customer service and we strive to make it very easy to do business with us, so it was great to see the WSJ give us high marks on ease of ordering, value and customer service. Of course, here at Logo Design Guru, behind every logo we create is a designer, so we asked our manager of consulting, James Lane, to give us a behind-the-scenes look at the design process that went into the logo we created for the “Cranky Consumer” WSJ columnist, Peter King.

Here’s the brief provided to us by Peter King at the Journal:

We told our design providers we wanted a logo for a company named DiskFix Solutions. We said our hypothetical company “helps people transfer or retrieve data from hard drives.” We also said we wanted a slogan—“easy remedies for hard problems”—to be part of the logo. We gave the designers little input except that we wanted the logo to look “high-tech.”

What kind of message were you trying to convey with this logo?
The symbol we designed to represent DiskFix is simple and precise (which relates to the business they offer), and conveys a clean, high-tech, cutting-edge, and modern feel. The two swooshes represent restoring you back to where you were, and further add the feeling of speed (“we’ll retrieve your data quickly”). The swooshes also depict the moving of data from one drive to another. Note also how the arrows connect the word Disk with the word Fix, adding emphasis to the interplay between those words.

For the typography, we selected a clear, bold font to represent the reliability and stability of the DiskFix service. Blue is a considered the most popular color in business for logos, especially technology logos. It represents energy, professionalism, independence, and intelligence. Green represents progress, growth, victory, relief and renewal.

If you had more concepts to work with, what else might you have considered?
Probably an abstract image of a disk that would depict fixing a disk or data retrieval. We might have looked at something to do with puzzles (fixing) or tools.