The cool thing about letter marks and symbols is that they can mean anything to anyone. For some, the Pepsi symbol is a smiley face, while others see a guy with a huge belly. There are endless possibilities to denote a visual; it only depends on your eye.
Do you remember the time we went crazy over optical illusions and negative space? Ahem, we still are. At least I am – constantly trying to askew my eyes to see what more can I find in a logo design. I continually read articles on ‘the hidden meanings in logo designs’. What to do, they’re fun. I’m sure you like ‘em too.
Love At First Sight
So just like a usual day, I was exploring stuff on the internet when I saw the new Netflix logo. You know what came to my mind in the first second. Ribbon!
A ribbon that you can find on several vector websites, such as Freepik. A ribbon, which adorns a father’s day gift or one that’s used for social media images as a banner.
When I looked longer, I wondered what’s special about this logo design. To be honest, any amateur graphic designer can make a replica in under 5 minutes. Seriously Netflix?
Also Explore: Is Netflix Joining the Minimalists?
Before anyone says anything, I tried it out. I’m not awesome at Adobe Illustrator but I gave it a go.
I spent only 2 to 3 minutes. I know, I can work more on the shadow, but there are just 4 steps:
- Make the rectangles with a bent edge on top
- Compose them to look like the letter “N”
- Adjust the colors. The shapes at the back are darker.
- Add shadow using a shape in black with a Gaussian Blur.
What Else There’s To See
Okay so, when I was thinking what I could talk about on the new logo of Netflix app. I placed the logo in the design software and simply stared at it. Then, all of a sudden all this came to my mind…
And I translated it visually.
Double, double toil and trouble!
I scream, you scream, we all scream ICECREAM!
Haya! You’re finished.
Do you have more ideas? Share with me. I’d love to look at them.