Why Brochures Still Matter in a Paperless World

Posted on July 1st, 2008, 10:07 am
Filed Under (Branding, Brochure) by Daniel Natale

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In this increasingly paperless world, the majority of marketing collateral and business presentations consist of digital documents. From your latest PowerPoint masterpiece to a flashy interactive website, electronic media can be quick, easy, and visually stunning. There is no denying the advantages of electronic media.

However, due to these strengths it is likely your message will be forgotten. Your clients will want and need a permanent reminder of your message. Offer them the presence and physical cache of a slickly designed brochure.

1) A Brochure is Tangible

Made only of simple paper or basic card stock, a brochure is a tangible object that your clients will hold on to and keep. This is especially important if you offer a service that is abstract or industry specific. A brochure will give you a prime opportunity to explain your services and will allow your client time to absorb the finer points of your proposition.

2) A Brochure is Impressive

Traditionally the costs of designing and printing a brochure kept all but the biggest companies from producing a printed brochure. Fortunately, with the ease and efficiency of online design and printing, the cost has significantly fallen. Take advantage of this development, and present your small business as a juggernaut. Underscore to your clients that you know the value of professionally designed and printed collateral.

3) A Brochure is Simple

With the alphabet soup of file formats (PDF, DOC, PPT, HTML) the last thing you want to do is confuse a potential client. Don’t force them to take a training course in computer science just to read your pitch, give them a prepared hard copy. Not only will your client’s appreciate this, but also your message will be clearer without the noise of unwanted technical questions.

4) A Brochure is Timeless

Today’s cutting edge web presentation will be passé and outdated in a matter of months. Rapid shifts in technology can make your slick electronic collateral dated and obsolete overnight. Don’t waste time and money chasing the next big thing. Invest in a brochure, a time tested and proven medium.

A brochure with a classic design will stand the test of time. Easily portable, and simply stored, a brochure will always remain not only on someone’s desk but also in their mind.