Feature Image Source: freepik.com
There’s a new fish in town! Have you noticed? Non-designers and professionals alike were already awe-struck by the quick tools and freedom offered by Canva to make customized designs. At least I was. However now there is Adobe Post, a minimalist and easy-to-use application by Adobe Systems.
While there are gazillion programs for sketching, photo editing and typeface manipulation – these two are by far the best in user-experience and user-interface design. Not only are they modern and simple, but they offer endless creative possibilities.
Well enough of fancy words for the two, it’s time to seriously examine Canva and Adobe Post.
Adobe Post vs Canva
Who was it for?
Melanie Perkins CEO of Canva, originally created the program in 2013 to make the process of creating school yearbooks layout easy. However, soon it was available for iPad users and eventually anyone online got the freedom to create. With Canva, anyone can have fun and do work simultaneously.
On the other hand, Adobe Post came out in December 2015 for social media marketers to expeditiously edit photographs and make designs to market content on multiple platforms. Adobe on its blog calls Post “Adobe Magic”, and says that “anyone” can use it. Anyone with an iOS can!
What does it do?
Canva already gives you several options to personalize images. People have the liberty to enjoy innovating designs. It lets you choose from an array of shades and tones of color. You can change the accent colors of images and icons. The only thing is you are on your own. I’d say you should read a bit about meanings and uses of color before being experimental on Canva.
Post also has in-built design templates accompanied by editing tools that allow its users to crop, resize, and change backgrounds and select typefaces. One thing that’s striking is that Post has different color palettes to choose from, and this is an exclusive feature by Adobe. Plus, you got the color picker tool in Post as well. So colors can be extracted from any image just like in Photoshop.
What’s the best feature?
With Canva, there are a number of canvas sizes available. You can either choose from the templates for blog posts, feature images, infographics or you can add your own dimensions.
While the idea of these two design programs is somewhat similar, the way things are presented and their uses vary. Also, the kind of templates available are different. I feel that it’s hard to say what people in general will like. This depends on the users and each one has their own preferences. Some love Canva because they are aware of PicMonkey and Picasa. Others who are more leaned towards Adobe and its credibility may like Post better.
Nevertheless, with both the programs you can give a professional spark to your designs. They can be used as merely a hobby to make new things, or for business and marketing. You can save your work and re-edit whenever and wherever you want for print and the web.
What people think?
To be honest, both the programs have their own perks. People have liked both the tools, the only question left now is – which is better?
Will these DIY tools override designers?
To get further views, I posed a question on Linkedin discussions. The topic is “No need for designers, DIY tools will do the job!” Following are some very interesting answers:
Matheos Simou, a professional graphic designer at Hope Creative says “No, but it could spell the end of crowdsourcing….hopefully!”
David James, owner of Pixels Etcetera, comments “You said it yourself, they’re tools, and a tool is only as good as the user.”
Marius Venn, designer and animator, feels that “These tools definitely take a bite out of the lower end of the market. I see them as the design equivalent of what stock photography is to photographers or services like Squarespace to web designers…”
Robin Martin of Ruby Moon Designs says that she “actually recommended Canva to a potential client today because they had no funds to pay for their project.”
Kanika Nagpal Lakhwani, graphic and web designer, suggests that “Canva etc is a great tool for non-designers… to get small projects done without hiring a designer or buying a software…”
Ed Roach, marketer at The Brand Experts, says “It’s just software – a tool. The result is different in the hands of a talented Designer. Lousy Designer – lousy results. Plain and simple. Sad truth is the marketplace recognizes price over quality.
To see a bunch of more fascinating comments on DIY design tools versus designers, click here.
These design tools, Adobe Post and Canva, are suitable for the quick design and marketing work. Surely, they cannot replace designers because an entire brand identity can’t be constructed on these apps and online programs. Or can it? Let’s wait till someone tries to do something like this.
Anyhow, the truth is that these design tools are handy for people in general who need:
- Quick images for social media image-based posts
- Fairly good designs for blog posts when the designers are over-loaded
- To brainstorm ideas for startup logo designs
- DIY, low cost or free branding stationery
- Templates of themed icons and symbols
And for various other purposes.
The bottom line is that both Adobe Post and Canva got their pros and cons, it depends on us how creatively we manage to use them.
So do you like Adobe Post or Canva? Share your answer in the comments below.