Feature Image Source: Unsplash/Stephanie McCabe
July 4th is a special holiday in the US, as millions of Americans celebrate Independence Day (also known as the 4th of July). It is a day of promise and accomplishment, when proud Americans look towards the future with hope and reflect on their sacrifices with a great pride and perseverance.
Red, white and blue colors are very symbolic to Americans and can be seen everywhere in the days and weeks leading up to Independence Day. From coffee shops to online stores – everyone adds a touch of these colors wherever they can. Some companies even alter their websites and logos during this time to show their American pride. Red, white and blue are the colors of the American flag, but do you know what these colors stand for?
Since the 4th of July is just around the corner, I compiled a collection of logos that utilize the American flag and its colors. I like to call this my American logo collection. Given below is the meaning of each color and some important symbols used in American logos.
Red – Power & Bravery
Some people think the color red in the American flag represents the Native Americans. In truth, red symbolizes mental and physical strength and courage. It is meant to remind Americans that they are tough and their bravery is only surpassed by their ability to stay strong. In more general terms, red is seen as a color of power but it also tends to represent passion, love and attraction.
White – Purity & Innocence
White symbolizes innocence and purity in the American flag. This representation is common amongst most outlets.
Blue – Awareness & Perseverance
In the American flag, blue represents a lot of qualities efficiently and effortlessly. It represents perseverance and a never say never attitude, which translates into the American people’s persistence to ensure justice for all. It’s a commonly liked color and also is seen to symbolize authority, loyalty and professionalism.
Popular Symbols Used In American Logos
The bald eagle is the national bird of the United States of America; it represents the soul of America and its freedom. It is a common image used not only for its symbolism, but also its majestic look and immense strength. Many government organizations, sports teams, national companies and political parties use the American colors and bald eagle in their logos in order to emulate these attributes along with patriotism.
A hawk is also another bird whose symbol is used in many American logos. It has similar qualities as the symbol of the bald eagle. Another common symbol is a bull. A bull represents raw power, strength and loyalty, which is why you see many sports teams and financial companies using it.
The American Flag’s colors and its symbols ultimately represent multiple attributes and features that are also reflected in Independence Day logos. They represent USA’s history, its present and can even attempt to predict the future.
We wish you all a very happy 4th of July! Enjoy your celebrations and be safe.