Amp Your Good – NJ Business Rejuvenates Food Drive Campaigns

Patrick O’Neill is the founder and CEO of Amp Your Good, a startup that plans to revolutionize the way people run food collection campaigns to help the poor and hungry. He has founded, co-founded, and led several companies that were profit, not for profit, public, and private companies. Amp Your Good is going to change the way food drive campaigns are run forever (in a good way!)

“Amp Your Good has developed a crowd-feeding platform that radically changes and improves how food drives work. Our goal is to change the way people think about food drives so we’ve re-imagined them using the same sharing economy principles as Uber, AirBnB and others to make a difference in the lives of those struggling with hunger.”

Patrick’s vision is to turn the billions of canned goods donated to food drives each year, most of which are unhealthy or damaged in transport, into billions of fresh fruit and vegetables to support a healthy diet.

Everyone deserves healthy food

Thinkdesign podcast approached Patrick for an interview about his latest startup after hearing him speak about Amp Your Good at a local NJ Meetup. His passion to ensure that the families who need healthy food the most, those that rely on food shelters and food campaigns for meals, will have access to it through a crowdfunding platform.

If you have seen a typical food drive, they have several limitations such as raising only canned, non-perishable foods and rely on the local community to donate at the collection point, the food has expired, or the goods are damaged during the collection. By using Patrick’s website, food drives can set up a campaign to raise both perishable and non-perishable food, ensure it matches the needs of the organization, and eliminate wasted donations.

Listen to what Patrick had to say about Amp Your Good and how he’s approached marketing this startup nationwide!

Free tips to market your nonprofit campaign

Nonprofits such as food drive campaigns typically don’t have a large budget for marketing their campaign. They are limited to the local area and the support that the community provides to them to spread the word. Their strength lies in the networking and connections that they build to reach out to the community and get them involved in the cause. Luckily, with the rise of digital media, reaching out is easier than it used to be.

Here’s a few ideas on how to spread the word and market your food drive campaign.

Email your supporters

If you can get ahold of your supporters emails, you must have a plan on how to keep them updated and informed about what you are doing, where you are doing it, and who else is involved. If you are looking for volunteers for your next food drive, you should collect their emails now and contact them when you need people to help out, especially if your organization is active more than just the holiday season.

And here is where the second part of this email marketing strategy comes in – ask them to tell their friends, family and colleagues about your organization too!

Social media

Social media is a popular digital marketing tool to reach out to people. It’s important to remember that there’s often no upfront cost associated with these sites, but it does take time for someone within your organization to keep them updated. Do you have the time to keep up with all the social media sites you plan to set up?

Consider creating an intern program to juggle a few of these tasks with a more experienced member of your team.

Videos are hot

Your nonprofit organization has several opportunities to spread the word of the good work they do with video. Send a message from the head of the food drive, talk to people on the street about what the community needs and how  you solve the problem with your program, or show clips of a community service your organization is involved with. What are you doing to help those around you? People will watch stories involving their community! Getting people to watch and share your videos will help spread your message.

Speaking engagements

We met Patrick because he was at a Meetup. Follow his example and look up about speaking engagements in your area and take the time to find the ones where your message will impact the most.  This is a chance for free publicity and an opportunity to get your message out there. Line up representatives of your organization to speak at conferences, trade shows and other events related to your field.

Kathleen is a New Jersey blogger with an interest in brand design and a passion for graphic design, illustration, and social media. She loves to deliver inspiration to others to give them the means to achieve their branding and design goals.

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