The Art of Choosing Web Design Colors: Lessons from Denmark and Thailand

Web design is an ever-growing industry with tremendous potential to outrun print and electronic media. In developed and developing nations over 45% of the population own devices connected to the internet. Moreover, approximately 34,200 websites are created per hour! So it’s a necessity for businesses and designers to design stunning websites with stress-free navigation system, interactive multimedia, inspiring written content, and harmonious color schemes.

The choice of colors in particular is important because they evoke emotions necessary for call-to-action in web design, and consequently for the brand. It wields colossal influence on peoples’ attitudes, moods and resulting actions. Thus, color increases web recognition of a brand by over 78%. This is why this element of design has been given much importance among web designers.

Designers all over the world are well-aware that the strategies for selecting color for print and web are different. While print is all about CMYK, web designers use the RGB model for better and brighter results on screen. This said, each country has its own set of standards for color choice in a general light. For example, color coordination in UK is far more subtle and monochromatic than USA where designers tend to use bright and striking color palettes.

Designers know of both traditional and modern ways to choose colors for the web. You can use the popular color wheel or color generating programs including Adobe Kuler, Color Schemer etc. However, these practices vary in companies and countries.

Although countries like Switzerland, Japan etc. have their individual ways of choosing web design colors, there are some universal things to reflect upon before allocating time and effort to color scheme research. This includes:

  • Brand vision and its identity
  • Purpose of website project
  • Overall content (images, text etc.)
  • Client’s personal preferences
  • Competitions’ color schemes
  • Emotions to be reflected
  • Target audience segmentation

Subconscious judgments about a website are made within 90 seconds in consumers’ minds and are based on visuals. Keeping this in mind, it’s crucial for web designers to develop color patterns that invite users towards their creation.

This is why, colors are a major part of any brand’s identity. Additionally, when a certain color scheme practice is prevalent, it starts to define that country. Designers need to study color coordination of brand categories, as well as research on color schemes used by any country as a whole.

In the following slides, learn the art of color choice for web design practiced in Denmark and Thailand. See how these two countries manage to grip users and online consumers with their unique color schemes to rank high among the 93% consumers who place appearance and color on top when making buying decisions.


Do you choose similar schemes or do you have a different strategy? Share with us by commenting below.

A philanthropist by nature, Shyrose Vastani is professionally working as a digital media marketer and visual design blogger. She is a visual media enthusiast with keen interests in research, business trends and graphic design. With a background in psychology, she is passionate about learning and sharing knowledge about visual media and its impact on consumer behavior and people in general.

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