Earth Logo Design

How To Make A Kickass Earth Logo Design

Dear earthlings, Although you find stories about extraterrestrial life and new planets exciting, it is time to focus on what is happening to the ball you live on. With love, Your Alien Friend A letter to all the “intelligent” and “civilized” species of the planet Earth to keep their muse to one side, and start […]

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Earth Day Logo Design

Announcement: How To Participate In The Earth Day Logo Design Challenge

Our planet Earth is in the midst of a number of global crisis affecting the survival of organisms around the world. For the past decade, we have been worrying about issues like global warming, electronic waste and ecological collapse. Folks at Logo Design Guru thus, came up with the idea to involve the design community […]

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Kerning in Fashion Logos

The New Rule-Book Of Kerning For Fashion Logotypes

What the hell just happened to the new ZARA logo? All the rules about kerning just went out the window. You must have had this thought the moment you saw this fashion logotype, but to be honest I thought it was unconventional. Nevertheless, it does make you feel a little uncomfortable. We all have been […]

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visual identity

Branding Objectives: The “Why” of Visual Identity Design

We are living in a world concentrated with products and services ready to grab our attention. In all this traffic, how do we make choices? We use visual identities of each company and of its product mix to identify, memorize and recall. In 2009, researchers at Children’s Hospital Boston found that the human brain learns […]

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Retail business

Bricks And Clicks Of Retail Business: Tips To Create A Seamless Customer Experience

Now that was quick! It’s 2019 already and we’ve got much at hand, thanks to the year that just passed by. From advances in artificial intelligence to dramatic changes in consumer buying behavior, the scope of retail has been significantly redefined. The key to success isn’t hidden in one communication channel, instead the winning brands […]

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Christmas Customer Service

How to Train Your AI Assistant For Christmas Customer Service

Got a pet at home? You know, you’ve got to train the chap. The same serves true for an artificial intelligence (AI) assistant. Businesses need to coach these smart robots about how to get on the task they’ve been assigned, in this case how to attend to customer queries: needs and problems. For the holiday […]

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