Kerning in Fashion Logos

The New Rule-Book Of Kerning For Fashion Logotypes

What the hell just happened to the new ZARA logo? All the rules about kerning just went out the window. You must have had this thought the moment you saw this fashion logotype, but to be honest I thought it was unconventional. Nevertheless, it does make you feel a little uncomfortable. We all have been […]

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visual identity

Branding Objectives: The “Why” of Visual Identity Design

We are living in a world concentrated with products and services ready to grab our attention. In all this traffic, how do we make choices? We use visual identities of each company and of its product mix to identify, memorize and recall. In 2009, researchers at Children’s Hospital Boston found that the human brain learns […]

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Retail business

Bricks And Clicks Of Retail Business: Tips To Create A Seamless Customer Experience

Now that was quick! It’s 2019 already and we’ve got much at hand, thanks to the year that just passed by. From advances in artificial intelligence to dramatic changes in consumer buying behavior, the scope of retail has been significantly redefined. The key to success isn’t hidden in one communication channel, instead the winning brands […]

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Christmas Customer Service

How to Train Your AI Assistant For Christmas Customer Service

Got a pet at home? You know, you’ve got to train the chap. The same serves true for an artificial intelligence (AI) assistant. Businesses need to coach these smart robots about how to get on the task they’ve been assigned, in this case how to attend to customer queries: needs and problems. For the holiday […]

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Pantone Color

Blue Vs Pantone Color Of The Year 2019: What Best Fits Digital Technology?

Pantone’s color of the year for 2019 is out! It’s a beautiful Living Coral (PANTONE 16-1546), but even more exciting is their inspiration for this reveal. The company says it came from a “reaction to the onslaught of digital technology and social media”, which makes me wonder how the social and tech industry will come […]

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Designer Spotlight Jessica Hische

#DesignerSpotlight Jessica Hische: Lettering And Illustration Mashup In Graphic Design

There are somethings (like some people) that fit into each other like a jigsaw puzzle. Designers with typography skills know how to successfully make these connections in the most satisfying and beautiful ways. One such illustrator and type designer is Jessica Hische who uses graphic elements in a way they were “made for each other”. […]

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