Automobile Logo Design

5 Amazing Things To Learn About Automobile Logo Design From Renault-Nissan-Mitsubishi Alliance

To be quite honest, I am not into cars unless they’ve got super-exciting features or there’s something big going on down that road such as an alliance of three well-known automobile manufacturers. This is some news: Renault-Nissan merger grows to include Mitsubishi Motors and they’ve got a new threesome logo! Oh yeah, and it’s worth a look.

Renault Nissan Mitsubishi Alliance logo
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Their Business Alliance Story

It all started in 1999 when Nissan and Renault decided to tie the knot but then what’s a relationship without a love triangle. Mitsubishi came into the picture on some common grounds such as a) launch of zero-emission electric cars by 2022, b) production of concept vehicles with new autonomy, and c) introduction of driverless robot cars. So it seems like a well-knit idea and to an extent the crisscross symbol does project their collaboration, what do you think?

Also Explore: 7 Sure Signs You Need to Redesign Your Company Logo

While you make up your mind about this logo, let’s look at the awesome things we can learn from this design.

Warm Colors Don’t Need Cool Colors

Colors on the warmer side of the spectrum are radiant and they don’t need hues like blue to tone them down. Whoever told you to always mix-n-match simply forgot the splendor of a warm trio. While warm colors are confident, they also give a sense of comfort. Plus within the warm category, you can use the tints and shades of a particular hue to create visual interest and bring variety in design.

color wheel interior design
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Symbols Are More Responsive

Symbols in general responsive in two ways, if you may have noticed. First it is easier to put a symbol anywhere from your printed material to your website and mobile application. The best thing about symbols in automobile logos is that you can either use a mundane object or use an abstract shape to disseminate your message.

antivirus automobile horse tire

Minimalism Doesn’t Have To Be Boring

While many companies these days are resorting to monotone logo designs or just a name or simply an icon in black, minimalism doesn’t have be dull. You need to add some kind of charm in your logo design so that it connects with your target audience. If you’re not in the mood to use gradients to give a metallic sheen to your logo, then add more than one color.

Analogous Colors Create Harmony

Colors that are on the same side of the color wheel such as red, orange and yellow radiate a beautiful sense of comfort when they join hands together in a logo. While they each resonate different feelings, when they’re combined harmony is automatically created. For example red has a sultry, dangerous or bold personality but yellow and orange that’re about serenity, joy, anticipation and interest help create the balance.

color wheel
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Overlapping Lines Give A Sense Of Depth

You can make a three-dimensional logo, add a bezel or a perspective to add a sense of depth in your logo design but if you don’t want to get all fancy you can simply overlap shapes. Yup, it is as simple as placing an object over another. In the Renault-Nissan-Mitsubishi logo, you can see how the lines look like they’re on different grounds that is back-ground, middle-ground and fore-ground.

Which Tip Sounds The Best To You?

A visual design blogger passionate about interactive, experiential and captivating techniques designers, marketers and brands use to accentuate messages, tell stories, and spread awareness. I’m a visual addict like Alice, who finds books (or anything) without pictures boring! My writings focus on graphic and web design, branding, and visual marketing. My hobbies are to write poems, draw zentangles, read, and watch YouTube videos.

3 thoughts on “5 Amazing Things To Learn About Automobile Logo Design From Renault-Nissan-Mitsubishi Alliance

  1. Great Article.
    The topic “Analogous Colors Create Harmony” in your post is the most important to me.
    Thank you so much for sharing this amazing post!
    Love your tips.

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