Designing a logo or a website requires a great deal of depth, focus and creativity. The entire design process can be a complex and difficult task, demanding attention to every single detail. In a way, it can be compared to putty that craftsmen use to carefully shape an object of their choosing. One small mistake and the end-product can be ruined. The same is the case with graphic and web design, one bad decision can be the difference between a masterpiece and a design fail. It’s important you know what is good and bad design to make the correct choices.
No matter how big or small a project is, it is easy to get side-tracked and end up creating something that was never needed in the first place. Today we’ll go over how to avoid bad design decisions. These are a few simple practices that have proven to make the overall design process smoother and easier.
Read the Brief Carefully
Oftentimes, the main reason a bad design happens is from not reading the creative brief carefully. A project’s creative brief is a detailed document that outlines all the requirements for the needed design. These requirements are set by the client, thus it must be carefully reviewed. Attention must be given to every word of this document as it outlines the dos and don’ts of the entire project. No client wants to hear the excuse “I didn’t read that…”
Don’t Guess, Ask Questions
Guessing will not get you far in this field. Anytime a part of the design project is unclear, contact the client right away. When it comes to graphic design, never leave anything to guessing. You’ll have a better chance of creating the design a client wants/needs by working the problem and asking questions. Don’t make it worse by guessing.
Submit Drafts & Discuss
Giving the client a draft of your work is a great way to offset a possible bad decision. If the client sees something they don’t like, they will point it out right away. This way, you’ll be able to take a different approach and alter your design strategy.
For logo design, be sure to submit a number of drafts with different color schemes and a different concepts. For web design, show your client the site templates you prepared and ask for their feedback. Make sure you ask your client to review the design drafts for you.
Research Before Starting a Project
The beauty of the graphic design field is that it gives designers the opportunity to work on different things at any given time. They are not bound to the same boring routine. Each project is something different and brings a different challenge; it’s like solving a new puzzle all over again.
With that being said, designers should carefully research the industry that they are getting working with. This includes a detailed competitor analysis in terms of how they went about their logo or web design. It can greatly help you in your project.
As some of you may have already noticed, a bad design decision is not triggered by a bad design strategy, but by wrong information. The more accurate and relevant information a designer has, the less likely he or she is to make a bad design decision. Be sure to always read the design brief over and over, keep dialogue open with the client and keep them up-to-date on all the latest design trends. This will assure you that the end design is something your client can’t live without.