business card

The Latest Business Cards Trends To Brag About

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A business card is your personal brand advocate. 72% people judge a company by the quality of a person’s business card. So with your business card, it’s not just your impression that matters. The impression of the brand or business you represent is equally at stake. Some people don’t even spare another glance on a mediocre looking trading card because 88% of the business cards are just casted away within a week. While there could be several other reasons for this, lack of design innovation takes precedence here.

“Business cards are like art. To be of value, it must be appreciated and not quickly discarded”

Henry Fan

A solid business relationship starts with a simple business card exchange. From the text and font to the colors and logo, every element should work together to get people to start calling you. The trick is to elevate each design beyond normal expectations. You want your clients  to be so impressed with the business card that they feel guilty throwing it away. After all business cards are an important aspect of visual marketing and if your client doesn’t feel like sparing a thought over it, then it accounts for a missed opportunity.

Emerging Trends From 2018

Among a sea of mundane cards with same old texture, your business card should leave your client surprised and in awe. Even with a complete recipe for a winning business card, you need an X factor to be added in design. Check out the latest trends from the world of visual marketing.

Digital Business Cards

Some business interactions are not limited to the physical world. In a time when almost everything has gone digital, business cards are slowly making their way towards digital. Certain apps allow the user to store and send digital business cards that could be shared with online contacts. The mobile applications such as Clinck, Haystack and eVaunt would let you create and store digital business cards making it convenient for personal and business use.

Interactive Cards

Those rectangle shaped cards are too boring to charm or impress clients. Interactive business cards add some activity into a simple card, thereby making it memorable. Even if the client is not interested in your service, they will keep the card for future reference or pass it on. Here’s an example of a shape-shifting business cards that perfectly conveys the nature of the business. This card can be transformed into a box that gives an appearance of a cargo box which is rightly suited for this business.

Interactive CardsImage Source: Adeevee/Yamp;R

Smart Card

Another practical trend is that of bar code studded business card which can yield huge business possibilities. The 2D bar codes make it easier to save contact details from business cards to phones or PCs. However, these bar codes are the not the same as you see on everyday products. Since business cards need to present more data to be scanned, you will need QR or DataMatrix. Each of the barcodes contains the information such as a link to the website that you capture by pointing your mobile phone camera at one of the barcodes and interpreting the coded image via freely-available applications such as i-Nigma for mobile phones.

Image Source: intelliPaper

Die-Cut Business Cards

The trendsetters, innovators and entrepreneurs usually prefer custom designed business card that explains the nature of the business visually. Basically, the folding cards or the ones in various fancy shapes are an immediate attention grabber. This might also add to the cost also due to the fact that you will need customized card holders for customized shapes.

Die-Cut Business CardsImage Source: Plastic Printers

Edible Business Cards

Of course, there are edible business cards and it’s not a new phenomenon. A few years back laser etched beef jerky cards made by Chris Thompson were gaining popularity as an alternative to paper cards. Today, it has great potential especially in the food industry. Imagine handing out gums that have your contact details on it or perhaps cookies. An experience created in this way will make your business unforgettable.

Edible Business CardsImage Source: Aert van Seggelen
Let’s explore some exciting business card design and trends that will last in coming years.

Business Cards Trends
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Mehreen is a social media buff and design blogger, who keeps a keen eye on graphic design trends. She has a passion for experimenting with design ideas, and wouldn’t mind if it means going out of her way to find them in Timbuktu. Follow her on twitter for daily inspirations and findings.

7 thoughts on “The Latest Business Cards Trends To Brag About

  1. I *love* this as I’m just about to create new business cards for our business after having the same ones for 4 years. Also thanks so much for profiling our eVaunt digital business cards!

    1. Hey Nicky, glad you like it! Innovation certainly makes its way into every design industry. Good luck with your new business cards.

  2. I really like to thank you for the work you have made in writing this post. Very helpful! You have managed to inspire me a little today and helped me get some great ideas for my next business cards design.

  3. There is lot of useful points from which a newbies can get many points for his understanding and to improve business cards design. Thanks for providing a very sufficient information and inspiration over here. I will definitely use these ideas for my next business cards project. Thanks a lot!

  4. Business cards are still one of the best marketing tools out there. Thank you for the great information, now I have a better understanding on how small business stand out on their potential customer through business cards. Thanks for sharing!

  5. Thank you for the detailed explanation. Interesting thoughts. It given me some great ideas about . A very perfect guide to follow, I have enjoyed reading them. Thanks!

  6. I appreciate simple graphics, subtle touches can work wonders rather than getting too complicated. Making a clear and simple design can be effective when you choose the right place to put your advertising and that will make your target customer remember you. Thanks for sharing this post.

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