Known as the most sophisticated tech and design company with one-of-a-kind products, it’s hard to imagine that Apple could get away with an inept news app that gives no power to the publishers to track their audiences.
Mind you Apple, this world is all about data! Collecting, visualizing, reading, storing, and sharing insights — an excuse as petty as “we don’t know what the right number is. We’re in the process of fixing that, but our numbers are lower than reality”, is surely a mind-boggling statement coming from Vice President Eddy Cue.
This is a time when I feel like saying, “Seriously?” It has been five months, as reported by The Wall Street Journal, since the app released. Tim Cook, CEO of Apple confirmed that 40 million users have tried their news app after their iOS 9 launch. However, the company is unable to provide publishers with the essential user insights: how many people are using the app and reading the news.
Insight Is Crucial
Knowing about your readers is essential for publishers, as such data helps them evaluate the following:
- demographics of people reading the news app
- time readers are most or least active on the platform
- worth of publishing platform to disseminate content
- average session time spent on a news story or on the app
- number of people who visit the application everyday
This and much more can be detected and analyzed from customer insight. This information isn’t simply a way to record success, but also to assess the reading habits of users. If your app also lacks this data, it’s time to do something about it and quick.
So what if the well-known company is clueless, the least they can do is guesstimate what people think about the app via social media.
Users’ Opinions on Apple News App
From the day the app released in 2015, people have mixed views. On the one hand, users feel that this app is among the best features of the “ninth release of the iOS mobile operating system”.
— Jason Neman (@elnemo) September 18, 2015
And readers feel that the app helps keep them up-to-date about local news.
I think my favourite part of the new #applenewsapp is that I can keep tab on news from my hometown. World feels a little smaller today ☺
— Ashley Cabico (@acabico) October 24, 2015
On the other hand, people look at this capability of the app differently.
#Applenewsapp How will this work? I don’t want to see just ‘personal news’. That equals a narrowing world.
— tmgedu (@tmgedu) September 30, 2015
Some are even questioning the type of news they’re receiving.
— Colin Helb (@cccooollliiinnn) December 11, 2015
As far as the design bit is concerned, a fellow or two seem to really dig it but all in all, the future of this app surviving 2016 is unsteady. If Apple is able to fix all the bugs on the publishers’ and the users’ end then there might be a future. Otherwise in a ‘data driven’ world an app without essential insights is pretty much hopeless and useless.
What do you think about the Apple News app? Share your views with us.