visual identity

Branding Objectives: The “Why” of Visual Identity Design

We are living in a world concentrated with products and services ready to grab our attention. In all this traffic, how do we make choices? We use visual identities of each company and of its product mix to identify, memorize and recall. In 2009, researchers at Children’s Hospital Boston found that the human brain learns […]

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holiday ad videos

7 Gripping Storytelling Techniques Brands Use In Holiday Ad Videos

Since the last few years, videos have been the prime marketing tool used by most of the brands to sale their products or entice customers long enough for them to click on ‘Buy Now’. There are plenty of facts and logical reasons that make short videos more attention-grabbing than blog posts or articles. If we […]

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big data

How Big Data Can Supercharge Your Educational Institution Marketing

Feature Images Source: iStock.com/sorbetto Every day approximately 2.5 exabytes of data is generated due to the rise in the usage of internet-powered devices. This insane amount of information (that is complex and diverse) needs to be collected, recorded, analyzed and used in the best possible way. Over the recent years, big data has proved to […]

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interior design

Creeping Digital Technologies Innovating Interior Design

Feature Image Source: iStock.com/elenabs “First we shape our places and then our places shape us.” – Winston Churchill Today Google knows what you are looking for even before you complete typing a search query. Soon enough you will be able to change coloring and illumination of your rooms even before entering it. Our indoor spaces […]

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10 Ways Video Marketing is Enriching Travel Experiences in This Digital Age

Feature Image Source: iStock.com/albiberon Have you ever watched a video on the beaches of Bahamas and felt like being there? In a new study released by eMarketer digital video consumers will grow by 8.2% in 2017. We’re amid a digital age when visual communication, especially video, has the power to not only impact the way […]

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