Advertising Trends 2020

Nifty Advertising Trends Guaranteed To Bring More Conversions In 2020

Are advertisements dead? Well, there came a time when adverts on television certainly annoyed people and newspapers ads didn’t exactly suggest the number of people who saw the ad and purchased the products. Businesses became desperate to find a way that is less intrusive and more relevant in order to showcase their branded products and […]

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Trade Show Design Ideas

Innovative Branding Tips for Mind-Boggling Trade Show Designs

What can you do differently to make your mark in trade shows? Try innovative branding. It’s all about taking interesting ideas and transforming them into trend-setting events. Since branding is a constant experience, it should start from banner designs and encompass everything that you do to communicate with your audience. But with so many competing […]

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visual identity

Branding Objectives: The “Why” of Visual Identity Design

We are living in a world concentrated with products and services ready to grab our attention. In all this traffic, how do we make choices? We use visual identities of each company and of its product mix to identify, memorize and recall. In 2009, researchers at Children’s Hospital Boston found that the human brain learns […]

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holiday ad videos

7 Gripping Storytelling Techniques Brands Use In Holiday Ad Videos

Since the last few years, videos have been the prime marketing tool used by most of the brands to sale their products or entice customers long enough for them to click on ‘Buy Now’. There are plenty of facts and logical reasons that make short videos more attention-grabbing than blog posts or articles. If we […]

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big data

How Big Data Can Supercharge Your Educational Institution Marketing

Feature Images Source: iStock.com/sorbetto Every day approximately 2.5 exabytes of data is generated due to the rise in the usage of internet-powered devices. This insane amount of information (that is complex and diverse) needs to be collected, recorded, analyzed and used in the best possible way. Over the recent years, big data has proved to […]

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