Personal Branding

Aggressive Vs. Passive Personal Branding: Top Influencers’ Advice For Small Business Owners

A few decades ago, in the 1970s, personal branding for a business owner would have been going door-to-door, meeting people in the neighborhood, attending networking events and perhaps even travelling to conferences. In the digital age, the dynamics of personal branding are still the same but how we go about it has changed. For someone […]

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big data

How Big Data Can Supercharge Your Educational Institution Marketing

Every day approximately 2.5 exabytes of data is generated due to the rise in the usage of internet-powered devices. This insane amount of information (that is complex and diverse) needs to be collected, recorded, analyzed and used in the best possible way. Over the recent years, big data has proved to produce highly descriptive data […]

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interior design

Creeping Digital Technologies Innovating Interior Design

“First we shape our places and then our places shape us.” – Winston Churchill Today Google knows what you are looking for even before you complete typing a search query. Soon enough you will be able to change coloring and illumination of your rooms even before entering it. Our indoor spaces are getting more flexible […]

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10 Ways Video Marketing is Enriching Travel Experiences in This Digital Age

Have you ever watched a video on the beaches of Bahamas and felt like being there? In a new study released by eMarketer digital video consumers will grow by 8.2% in 2017. We’re amid a digital age when visual communication, especially video, has the power to not only impact the way we see things but […]

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How Gamification Fuels Modern Healthcare

Gamification in medtech is certainly becoming commonplace. It is likely going to get incorporated in most support and wellness environments. What we think gamification is, today will tomorrow become transformative and immersive experiences. The concepts of fun-learning, rewards and point collecting system will eventually inculcate a more meaningful engagement to drive long-term behavioral change. Currently […]

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Ecommerce Business Marketing

Top 2017 A.I. Driven Website Design Tools For Ecommerce Business Marketing

By 2020, 85% of your customers’ interactions will be with bots! I’m not just saying this. American research firm Gartner is. In fact, ecommerce giants like eBay, Zalando and Amazon are affiliated with nonprofit organization Partnership on A.I. to study and formulate best practices on artificial intelligence. Gone are the days when we stuck to […]

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