millennials

#GuruChats Highlights: Are You Talking To Me? Communicating With Millennials

This Wednesday #GuruChats was packed with lip-smacking goodies! Our expert guest Ai Zhang was exceptionally engaging and active with the GuruChatters, who also shared amazing insights and views during the conversation on how to communicate with millennials. It was a total rush hour, and we definitely enjoyed the good stream of traffic. Some knew their […]


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native video marketing

#GuruChats Highlights – Going Native With Video Marketing

We had our fingers crossed yesterday as it was our first collaboration with an influencer for our chat and you know what? It went awesome possum. Oh, yeah! Creative entrepreneur and YouTuber Roberto Blake rocked #GuruChats with his educational video answers making the topic of the chat all the more relevant. And how can we […]


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eco-friendly branding

#GuruChats Highlights – Is Eco-Friendly Branding For You?

Yesterday’s #GuruChats was “supercalifragilisticexpialidocious” i.e. wonderful! Our loyal buddies James Bowen and Jade Alberts yet again brought amazing insights and tips to the table, Adobe Spark hit the right notes with beautiful and bright yellow visuals, Sue Jenkins and Mark Longbottom made us all wonder about things, and Brain Blender popped in to add more […]


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virality

#GuruChats Highlights: The Science Of Virality

Yesterday TweetDeck bailed on us, but what’s a win without struggle. We still managed a great chat! This time in #GuruChats we discussed about viral content and viral marketing – in case you missed it, here are the highlights and takeaways. Our Guests Of The Day Jen Lehner Cristina Roman James Bowen Jade Alberts Zala […]


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branding

#GuruChats Highlights – Debunking Budget Branding Myths

When it comes to budgeting, everyone pretends that it isn’t needed after all it is the most strenuous part of doing business. Why, you may ask. Well, because it’s that time of the year when you have to decide how much (money) to put where. While some business owners think that assigning a budget for […]


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conversion

#GuruChats: Engagement Vs Retention Vs Conversion – The Customer Love Triangle

Your customer is ‘that special’ unique ‘someone’ you hope will crush on you. For that you need to entice them, engage with them and remain interesting to them. This requires a thorough planning for acquisition engagement and retention. While there is a segment of marketers targeting the pro-active consumers ready to swipe their credit cards, […]


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