How to Win B2B Clients – A Guide for Construction Companies

The worldwide construction industry is thriving, with a 3.9% annual increase from 2016 to 2020. Realizing this ever-growing business opportunity, you don’t want to miss out on your prospects. According to the Construction Intelligence Center (CIC) the “the global construction industry is projected to grow from US$7.4 trillion in 2010 to US$8.5 trillion in 2015 […]

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Growth Hacking Tips for Landscaping Businesses

Feature Image Source: iStock.com/sorbetto When you think of business growth, do you think it’s the hard-to-achieve goal that has the chance of materializing in two or more years? Well, if you’re going continue with the conservative model then perhaps you are right. What if I tell you, you can escalate that process? Yep, it can […]

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Cracking The Color Code For Websites Of Landscape Services

Feature Image Source: iStock/macrovector “Sometimes I long so much to do landscape, just as one would go for a long walk to refresh oneself, and in all of nature, in trees for instance, I see expression and a soul.”—Vincent van Gogh, Landscaping is magical.. It tells a story via colors. That’s not a fancy story, […]

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Brand Your Landscaping Company with 50 Color Palettes of America

Feature Image Source: iStock.com/struvictory We’re already overwhelmed by the 50 states of America – a country so vast, multicultural, progressive and successful. Why am I telling you this? If you are a local landscaping company in any of the fifty states then it’s nice that you reflect the characteristics of that place in your branding […]

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#DesignerSpotlight – Learn How A Brand Is Made From Walter Landor

Landor, originally from Germany, grew up during a time when Werkbund and Bauhaus movements influenced the design world. After graduating from Goldsmiths University of London, the young and aspiring designer helped found Industrial Design Partnership, a design consultancy firm. In 1939 he visited the United States to attend a design fair in New York. In […]

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From Romance to ROI – Proven Marketing Gimmicks for Retailers

Feature Image Source: iStock.com/MF_vxw Marketing gimmicks have magnetic properties that can affect a brand’s position if devised strategically. As a whole gimmicks designed to attract potential clients or customers comprise of a little bit of differentiation, positioning and creative advertising. If it’s so effective in reaching to the target audience, then why isn’t every other […]

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