One question leaves even the most experienced designers puzzled, what font type is the right one? There are hundreds of font types today. New ones are evolving all the time and some traditional ones are still around, being referred to as the ‘go to’ fonts. But the question remains, what font type is the best for any logo or web design project? To answer this, let’s go over a few key points.
It’s All about Your Target Audience
What you want to express and how you want to express it will depend on the target audience. Who are they, where are they located, how old are they and what do they do for a living? Designers are typically given this information beforehand and it should be used wisely. Young audiences respond to bold and stylish fonts while an older audience would prefer a more professional look.
Understand the Content
Knowing what fonts to use requires analyzing and understanding the content itself. Content will contain the product or service being sold, along with additional information to entice customers. Designers need to know which is which in order to use appropriate fonts to highlight, emphasize and convey the message successfully.
Be Sure It’s Legible
After you’ve used a font, can you tell what it says? Look for certain elements such as the width of its strokes and novel type design elements to determine. Decorative fonts tend to have low legibility, whereas font types used in newspaper are more legible. A few ways to improve legibility is to ensure enough space between letters, the use of conventional fonts or those with a tall x-height.
Trust Your Gut Feeling
At times you will come across fonts that you will feel are the right ones, trust that. Gut feelings count for a lot in this field. However, designers should be smart about and make sure they can also justify their selection based on other aspects of the font such as visual appeal, legibility, white space and font height.
Choosing the best font isn’t impossible. With a little bit of imagination and research, designers can finalize a few good options for their design project. There are so many different types of fonts available, not one designer can claim to have tried all of them. Designers end up refining their font selection, sticking with half a dozen good options and expanding when needed.