The worldwide construction industry is thriving, with a 3.9% annual increase from 2016 to 2020. Realizing this ever-growing business opportunity, you don’t want to miss out on your prospects.
According to the Construction Intelligence Center (CIC) the “the global construction industry is projected to grow from US$7.4 trillion in 2010 to US$8.5 trillion in 2015 and to US$10.3 trillion in 2020.” In this flourishing landscape, construction companies are introducing innovative products, services and apps.
However, you need to market your company no matter the nature of your business. This mutating environment urges you to be creative and smart.
Did you know?
Scott Aldridge, leader of engineering and construction company CDM Smith, is looking into augmented reality. Justin Pot in his article Your Next Construction Contractor May Walk In Wearing A Microsoft Hololens, covers this ecstatic news for construction companies. Now you can “overlays holograms over the real world.”
Chief Information Officer, David Neitz thinks that virtual reality headsets could be a common tool at construction sites. The HoloLens will show constructors how the wall, concrete and steel they’re placing will look before they build the project.
Do you find this news as a great chance to bag B2B clients? Then discover more ideas.
B2B in Construction Business
Before brand positioning, and having any type of conversation with anyone, you need to recognize and highlight your target market. If you are a construction equipment and services provider for companies within a similar niche, then you need to target B2B clients. This also includes potential investors willing to support a startup or a small business.
Why Do You Need B2B Marketing?
In the following slides, you will discover creative ideas to improve your return on investment. Get more inbound clients. Know how you can convert your leads to clients. Discover tip and tricks to maintain a long-term relationship with your customers.
Your flashy advertisements won’t impress them. First, conduct a thorough research about your customers. Know them, their preferences and concerns. With this insight, you can easily take them smoothly through their buying journey.
Remember that the decision-making process of B2B buyers heavily relies on two factors: price and profit. In this case, you need to use the right communication channels that help you build credibility and trust.
While a survey by iModerate and Chadwick Martin Bailey showed that businesses are increasingly utilizing the indefinite opportunities offered by social media, there are several other techniques to entice your clients.
Learn about them in the slide deck below along with some case studies. From on-the-ground activities to digital marketing, here are 10 killer ways for your construction company to bag B2B clients.
Check them out and tell us what you think.