I’m not a fortune-teller, but a prophesier.
I feel so philosophical at the moment. Well, the deal is how can you start a new year without logo design trends, right Bill Gardner? We, the critics, can’t ignore the changes in the design industry just the way a cat can’t resist milk. But this time it’s a big bang theory of all trends – this eBook contains all that you need to know to make a winning logo design and all that you must know about logo design trends.
What Is A Logo Design?
Many people have explained a logo design a gazillion times and it still isn’t clear because trends keep changing the meaning of this word. At first farmers used the idea for “livestock branding” that started off with hot irons – now that sounds scary and torturous. You may need to call for animal right advocates if such practices still take place. Anyhow, the poor animals were stamped with simple symbols to identify their owner.
The bigger change came with the industrial revolution after 19th century when art and design began to gain recognition as a separate entity. As we saw the rise of more businesses breaking the practice of state-owned monopolies, there became a dire need to differentiate one company from another or one product from another. Thus, a logo design was born.
So a logo is an identifier that helped people distinguish one brand from another. Today the definition keeps changing, as I said earlier. Every designer describes it in a different way, and trends make the matter even more knotty. But in this eBook, you’ll get to the bottom of:
- What’s a logo?
- What goes into the making of it?
- How do trends affect a logo?
And much more!
Logo Redesigning Practice
Author John Steinbeck in his novel The Pearl said, “For it is said that humans are never satisfied, that you give them one thing and they want something more. And this is said in disparagement, whereas it is one of the greatest talents the species has and one that has made it superior to animals that are satisfied with what they have.” Our nature to keep changing and wanting more helps us evolve, but whether or not it’s always a good thing is debatable.
Redesigning a logo is something that brands do when they see one or more of these seven sure signs. You also need to know whether or not you should adapt your logo to a trend, and in the sea of trends which one is perfect for you.
When you’re making a custom logo design you can’t simply create anything in thin air. You need a professional designer or agency, a strategy and find out in this eBook if you need trends or not.
So What’s The Truth About Logo Design Trends?
You know my father wore the same style pants all his life despite the many fads that conquered the fashion industry. So I asked him something that you’re probably thinking right now, and the conversation went this way.
Me: Pops, why didn’t you ever follow styles?
Pops: I never felt the need.
Me: Really? Why is that?
Pops: Fads are for fools! Am I supposed to keep changing my pants every time a new trend hits the market?
And this got me wondering, do we really need to follow trends? Is my dad right? So when the time came to write this eBook, I thought this is just wonderful! Now I can reveal the answer to my question and share it with others who think alike.
If you’re looking for answers, this is your stop. You’ll find all you need to about logo designs and the design trends. Plus, this guide will help you make decisions about how your brand logo should look in 2018 and beyond.