Feature Image Source: iStock.com/Rassco
Starting out as a business owner is daunting especially if you are in the healthcare sector. Apart from the regulations, equipment, staffing, property limitations, and financial constraints, you have to rack your brains out to find business to support your startup. How do you do that?
Marketing of course! Marketing is a vast area, and you can literally get lost in it. But if you narrow it down, to one or two aspects that you want to focus on, it will not seem so overwhelming. You may have the urge to go about it the expensive way by printing expensive brochures, booklets, stationery and banners to advertise your business but hold on to that thought. It’s a very good approach when you are ready to massively market your business with a big budget.
For a startup, spending a huge amount on advertising is inadvisable. You need to think carefully where your next buck is coming from before you think of spending it. Balance it out like this: if you are not making a profit, then at least make it even, in the first year. In this light, we’d recommend email marketing.
E-mail marketing is fast, easy to start, doesn’t require additional staffing, and involves the least cost. But most importantly, it will help you grow your healthcare startup over a long period of time even when you have a big budget. Moreover, it will boost your reach to potential customers like no other form of marketing.
In the following podcast you will find tips on how to jazz up your email marketing strategy to achieve your goals so that you can increase your success rate in securing clientele for your healthcare startup. If you’re already using email for marketing your healthcare startup, then you’re on the right track. But are you going about it strategically and the right way? Find out in the podcast.
Do you own a healthcare startup? Let us know about your marketing strategy.