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When you think of business growth, do you think it’s the hard-to-achieve goal that has the chance of materializing in two or more years? Well, if you’re going continue with the conservative model then perhaps you are right.
What if I tell you, you can escalate that process? Yep, it can be done. Through growth hacking.
Growth hacking is a term that has been coined by Sean Ellis in 2010 and he defined it as:
Basically, it involves growing your user base, client base, or resource base by the sheer effort of the organization’s key players and investing in growth strategy. How’s this different than any other business model, you may ask.
Well it’s about focusing all your efforts and directing them towards growing your business by adopting tools, methods, and techniques that will help you achieve it. Whereas in traditional business model you focus on primary goals, set it up for achieving over a time period, and direct activities towards it. Depending on the industry type you’re in, sometimes startups may be limited by resources and sometimes by cash flows and eventually die out. Not in growth hacking.
Growth hacking is governed by numbers only and how to grow them. What’s more important is that, it involves using smart tools, software, and online technologies to achieve that end.
The landscaping service industry is growing due to boom in property and real estate market, giving plenty of opportunities for landscaping business owners to offer their services. While this kind of growth is good, it also means tough competition. How do you navigate your way out of it and become the victor? Growth hacking of course!
Learn how to expand your landscape business in this podcast by growth hacking your way to greater profits and higher sales.