Marketing Tools

#GuruChats: Time-Saving Marketing Tools For Startups

What would a world without marketing tools be like? One of our guests surely paused the conversation on that one! Even when technology wasn’t an entity, humans made tools using naturally occurring materials like wood and stone to assist them with their daily tasks. As machinery advanced from a computer the size of a room in 1943 to the first recognizable social media platform in 1997, people kept exploring and innovating ways to make life easy.

Today we stand amidst the ‘internet of everything’ age when globalization is at its peak – we are connected to one another every minute of every day! Brands that once could only inspire us through magazines and television are now with us on our beds in our hands. Literally. Marketers need to be up to par with a fast-paced business landscape, evolving customer behavior and communication innovations involving mobile gadgets and artificial intelligence.

This time on #GuruChats we didn’t simply list the marketing tools but raised questions to acknowledge and understand their existence for startups. Let’s dig in.

GuruChatters Of The Day!








Q1: When Do Startups Need Marketing Tools?

With limited resources at hand, employing human resource for everything in the first go may not be a smart move. Many startup owners begin their journey with a few helping hands and tons of tools to make routine tasks less hectic. The most important errand is to market your business – do market research, connect with an audience, and keep inspiring and persuading them to take a particular action. Thus, from the beginning they need marketing tools to share their content, engage with their target market and monitor the success of their marketing campaigns.


Q2: Can Startups Manage Marketing Campaigns Without Tools?

You can do anything without tools even in this day and age but it will take you a lot of time to do so. It may also be more expensive and effort-consuming. For example, if you use social media tools you can reach both local and global audience in a matter of seconds but if you had to go door-to-door like old times then you’ll be more stressed about the deadline. Also, with online engagement calculation tools you can assess the impact of a campaign but when you are handing leaflets on-ground there aren’t concrete ways to evaluate results. Sometimes you are left with assumptions and predictions.


Q3: Which Tools Help Measure The Success Of A Marketing Campaign? List The Types.

For online marketing there are hundreds of tools at hand to design, circulate and analyze campaigns. Below is a quick chart with tools and their purpose.

Purpose Tool (1) Tool (2) Tool (3)
Design visuals Canva Piktochart Adobe Suite
Content sharing Facebook Twitter YouTube
Scheduling Buffer TweetDeck Hootsuite
Analytics Google Analytics KISSmetrics Moz
Convince & Convert SEMrush Nimble SalesForce

GuruChatters also shared awesome tools:



Q4: Free Or Paid Tools? State Reasons For Your Choice.

It depends on the cash at hand you have, to be honest. Some startups raise sufficient funds to secure their business within the first few years and can afford complex paid tools. However, others have to work with free tools until they make enough money to boost their campaigns and explore premium tools. I am sure Jade Alberts will be happy to read I finally admitted that “money” is important if you are to make investments in comprehensive tools.


Q5: Should Startups Look For An All-In-One Tool Or A Specialized Solution?

It’ll be impossible to stick to just one, after all every tool has its advantages and disadvantages we need to learn and adjust to. While Google Analytics is a perfect example of an all-in-one tool, it doesn’t give specific social media platform based insights such as we get from Facebook Insights.


Q6: Which Are Your Top Go-To Tools For Social Media Marketing?

To categorize tools into the best ones you need to consider the nature of your business, the opportunities the tool has opened for your startup and of course your preference.


Q7: How Can Inbound Marketing Tools Help Startups Generate And Convert Leads?

Inbound marketing is unlike intrusive and sometimes annoying advertisements. It is all about engaging your audience to cultivate emotions and actions. Tools like HubSpot help startups connect, generate and nurture leads via content infused channels such as social media, blogs and search engines.


Q8: Can A.I. Tools Replace Marketers In The Future?

While A.I. is an opportunity for marketers to further enhance their practices, it is also a challenge and definitely a competition. Nevertheless, artificial intelligence is not advanced enough to compete with human mentality. Although deep learning tools are great to gather and organize big data, there is definitely room for improvement. Till then let’s take a chill pill.


Explore: Movers And Shakers Of Conversational Commerce – AI Chatbots On The Roll!

Q9: What Will Be Your Best Advice To Startups When Using Marketing Tools?

The best advice anyone could give people is based on their experience with business, marketing and tools. While you should consider them, you should also never forget to explore and see what fits your needs. At the end of the day, you need to experiment with tools. For example some artists figure they’re comfortable with watercolors while others prefers ink. In the same way, you need to test and assess what work for your startup marketing.


Share your experience with marketing tools.

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A visual design blogger passionate about interactive, experiential and captivating techniques designers, marketers and brands use to accentuate messages, tell stories, and spread awareness. I’m a visual addict like Alice, who finds books (or anything) without pictures boring! My writings focus on graphic and web design, branding, and visual marketing. My hobbies are to write poems, draw zentangles, read mysteries, and watch YouTube videos.

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