Feature Image Source: Jane_Kelly
Wondering how many times we’ll discuss visual strategies for social platforms? According to Statista, there’ll be 2.67 billion social media users worldwide in 2018 and this number will increase by 10% in 2020. So quit beating the drum for La La Land and Juju on this beat.
Social Media In 2017 – What It’s Like?
As a digital marketer I love social media not because it’s yet another way to promote brands but, it is a mainstream medium you can personalize and humanize your marketing with “engagement” and the best part is you don’t need an over-the-top diamond ring to impress anyone. You simply need these visual communication ideas and you’ll be the talk of the town just like Meryl Streep is these days.
The read The Top 9 Social Media Strategists to Watch In 2017 on Entrepreneur highlights thought leaders like Tai Lopez, Grant Cardone, Ellen DeGeneres and Daymond John who know the tricks to stand out on Twitter, Instagram, Snapchat and Facebook if those are your podiums.
While you spare time tracking what your influencers are up to, you should also gear yourself with the needed arsenal to …
Rise Up From Social Media Challenges
Before you dive in this sea, it’s vital to wear a life jacket in case something tries to drown you. Social media websites like Facebook, YouTube and Twitter are amazing spots for businesses to hang out with their visitors and customers. But if you’re a business owner, you may come across these challenges.
- Demonizing trolls – the people who caw like crows only criticize you for the heck of it. They’ll use bad language, capital letters and probably even spell your name wrong. All they want to do is destroy your image. Some may even be your competitor’s agents.
Takeaway: Wendy used pun as reply to the twitter user who bashed the brand for frozen beef.
- Typo Errors – one letter can pull your image down just like “nigger” did for Yahoo. Yes, a simple slip from “b” to “n” on the keyboard cost them big time as they referred to Donald Trump in that post. It was a Halloween comeback for them.
Takeaway: Don’t just delete your goof up, make it up to your audience by apologizing.
- Bad product – marketing will sell your products but quality will get you reviews. The only reason Mc Donald’s sells those burgers is because of loyal fans otherwise the delusive photography effects puts down many customers once they see the real thing.
Takeaway: Your product needs to be as awesome as your marketing. Don’t be the Kardashians.
- No Death – trust me, you don’t want your social media actions to be immortal unless they’re too good to ignore. Whatever you do as a brand is somewhat recorded especially if the paparazzi is after your case.
Takeaway: Don’t skid on social media, take a break. Think and re-check before you post.
- Fake News – it’s forcing users to think about things that never happened! The 2016 U.S. elections stirred bogus updates about candidates affecting their personal branding and their campaigns.
Takeaway: Germany is on its way to fine social media platforms that let fake news thrive.
Once you’re ready to face the risks that come with online marketing, it’s time to use your visual marketing strategies to:
- Position your brand image – make an impression on your audience and mold their thoughts about you.
- Market your products on social media – tell the world what you have for them and how you can solve their problems.
- Engage with community – interact with visitors daily and invite them for a conversation which may or may not lead to commerce.
Visual Thumbstoppers For Social Media
You can become a social media star and win the Shorty Awards, UK Social Media Communications Awards or the Webby Awards if you use these visual thumbstoppers for your social media in 2017. The Social Media Marketing Industry Report 2016 reveals that 74% of marketers use visuals for social media marketing. In fact, Cisco predicts that videos will make up 80% of worldwide internet traffic in 2019. It’ll be a bummer if you don’t use visuals to brand and market your business on social media.
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