Think back to the last vacation you had – what do you remember? You remember what you did on the vacation, the experiences you were part of, and the people you met. This is what a local travel agency must focus on – selling the unique experience, not the amenities and features!
When you are trying to build your local agency brand from the ground up, you have a long road ahead of you to not only grab clients, but to build your brand’s authority in your area through local marketing campaigns. You also need to use internet to optimize your business to get noticed in local search.
Any travel agency brand that manages to become successful knows that people don’t buy packages because of the price range (at least, not all the time!) The agent persuades their client by selling how it improves their vacation or adds to what they can do while on it, or even how one hotel has a better rating for their beds.
There are some ways to expand your brand’s reach; however the most important aspect of your business is how you manage to get people to trust that your agency knows how to make a trip the best experience.
In this slideshow, we share how to capitalize on the local travel industry market in your area by becoming a trusted authority for trips and vacations.