Top 20 Logo Designs of Asset Management Companies in US

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Branding differentiation is no longer a choice in this competitive world, but a necessity. Companies need to ensure their brand is distinct by being innovative in their branding strategy in order to survive in the market. The question is how to stand out in the crowd with the same services and business ideas? To begin, get creative with your branding for financial services.

Branding Differentiation

How? Through branding differentiation. However, it particularly gets difficult for asset management companies to differentiate their brands from other service providers since they have homogenous products. The entire weight of your branding then lies on differentiation.

I understand that innovation is risky and it is hard to keep up with the market competition. However, companies need to step up and be distinct in every way possible to ensure growth.

Brand Identification

The financial services sector in the US is making a huge differentiation through brand identification. It is not surprising that brand identity defines the brand’s personality. Hence, it is important for asset management companies to be particular about their brand identity design and their management logo right from the start of the process. The competition may be tough, but by being a little creative, you can make a huge difference.

Brand Identity Design

Understand that corporate logos communicate your company’s values, organizational behavior, and brand culture. It is the first impression that you lay on your audience, one which identifies you for them. Therefore, your logo design should help your customers develop trust in your company.

Corporate identity is created with a careful consideration of type style, brand tagline, appropriate colors, and brand icons. This communicates to your audience what you do, and how you do it. So make sure yours does the same.

How to Create Brand Design

Start with a close study of the current logo design trends. Over the years, logo design has brilliantly transformed from hand lettering to digital technology. Logo design trends keeps on evolving and that is where you need to keep an eye. For instance, financial companies differentiate their brand by being distinct in their brand identity design. You would notice that the logo designs of the top asset management companies:

  • Use Distinct and Sharp Fonts
  • Focus on Wordmarks
  • Follow the Minimalism Trend
  • Opt for Flat Logo Design
  • Use Lower Case
  • Create Distinct Icons

According to the list published by Barrons, here are the top 20 listed Asset Management Companies in the U.S. Look at how these firms are utilizing brand differentiation through their identities:

1. Bank of America Global Wealth & Investment Management (Merrill Lynch Global WM & U.S. Trust)

Bank of America
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2. Morgan Stanley Wealth Management

Morgan Stanley
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3. JP Morgan

JP Morgan
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4. Wells Fargov

Wells Fargo
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5. UBS Wealth Management

UBS Wealth Management
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6. Goldman Sachs

Goldman Sachs
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7. BNY Mellon Wealth Management

BNY Mellon Wealth Management
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8. Fidelity

Fidelity
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9. Northern Trust

Northern Trust
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10. Charles Schwab

Charles Schwab
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11. Raymond James Financial

Raymond James Financial
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12. Credit Suisse

Credit Suisse
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13. CITI Group

CITI Group
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14. Deutsche Bank Private Wealth Management

Deutsche Bank Private Wealth Management
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15. RBC Wealth Management

RBC Wealth Management
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16. Bessemer Trust

Bessemer Trust
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17. SunTrust Banks

SunTrust Banks
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18. Barclays Wealth

Barclays Wealth
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19. PNC Wealth Management

PNC Wealth Management
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20. US Bank Wealth Management

US Bank Wealth Management
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A philanthropist by nature, Shyrose Vastani is professionally working as a digital media marketer and visual design blogger. She is a visual media enthusiast with keen interests in research, business trends and graphic design. With a background in psychology, she is passionate about learning and sharing knowledge about visual media and its impact on consumer behavior and people in general.

5 thoughts on “Top 20 Logo Designs of Asset Management Companies in US

    1. Hey @disqus_L6zb2NSMmL:disqus I appreciate your comment. Yes! definitely, logo design is your brand identity that explains your brand. Companies must consider it important to have a good impression on clients. What do you think?

    1. Hi @disqus_o2AI2QYJL5:disqus thanks for your comment.

      I’m glad you find it inspiring. The main idea behind writing this blog was to see the impact of brand identity on brand personality. Also, to explain the role graphic designers can play in brand differentiation.

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