Inspired by Hubspot.com’s blog, “10 Lessons From Steve Jobs That Every Marketer Must Learn” written by Dan Lyons (@realdanlyons) I’ve decided to honor Valentine’s Day by finding the 10 romantic movies that offer quotes that correspond to these marketing lessons.
Impossible? Not quite. Imaginative? Absolutely.
So here is my take on marketing the romantic way.
Hubspot Marketing Lesson 1: Find good mentors
I agree good mentors are necessary for fledging businessmen and women who aspire to do more. To emphasize this lesson I offer the quote from the classic feature, “Gone with the Wind” if Rhett Butler were a marketer he would definitely be a blast!
Hubspot Marketing Lesson 2: Make a great product
There is no need for a sales pitch if the consumer is sold on the product. Consider the movie Jerry McGuire, where Tom Cruise gives a whole speech and is told, “You had me at hello!”
Hubspot Marketing Lesson 3: Stand for something
Dr. Seuss may have said it first, and marketers may have dreams about these words but if you want words, “Why are you trying so hard to fit in when you were born to stand out?” from ‘What a Girl Wants’ says it aptly – stand for something.
Hubspot Marketing Lesson 4. Spend money
In the age of social media very few people would have actually seen Audrey Hepburn’s “Breakfast at Tiffany’s”. It’s a classic and if you guys out there want to give the girls a good time, rent this one and put it on. Marketers will completely agree with Hepburn’s words for it’s the money that gets things going.
Hubspot Marketing Lesson 5: Create experiences
Marketers may say ‘event marketing’ or call it ‘storytelling’ but what they really want to do is make every campaign so memorable that it becomes history. Dirty Dancing with Patrick Swayze is one of my all-time favorites and the words “Baby” in the movie are what marketers think of before they launch a campaign. Storytelling as a marketing tool can captivate audiences.
Hubspot Marketing Lesson 6: Keep secrets and build mystery
There is no romantic movie list that could be complete without naming “Pride and Prejudice”. The alluring Mr. Darcy has all the secrets and mystery marketers crave and Austen’s words, ‘I hear such different accounts of you so as to puzzle me exceedingly” may actually be what makes a brand stand out.
Hubspot Marketing Lesson 7: Find an enemy
I prefer the word competitor but ‘enemy’ may be what most marketers think of the competition anyhow. No romantic movie is complete without some form of an enemy and Romeo & Juliet has a plethora of enemies to help move the romance along. Juliet’s words on meeting Romeo, “My only love sprung from my only hate” maybe dramatic but what is a campaign without drama-be it marketing or romance.
Hubspot Marketing Lesson 8: Turn customers into evangelists
Pearl Harbor may not be everyone’s cup of tea in terms of romance but when we talk about ‘customer retention’ and ‘preaching to the converted’ there is nothing like making a ‘bad boy’ or soldier see sense.
Hubspot Marketing Lesson 9: Don’t talk about product
Steve Jobs may have helped spread the minimalist design by choosing the Apple logo but how do you say ‘I Love You’ without using the words? How can you show someone that ‘your brand’ is the center of the world when you can’t promote the brand? Linear thinking. Which is what this movie does, “10 Things I Hate About You” is a romantic drama! No one could have said I love you with the words I hate, better.
Hubspot Marketing Lesson 10: Use pictures, not words
For those who have not seen P.S. I Love You. Watch it, and you’ll know what I mean.