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Millennials represent perhaps the most diverse target markets in history, and they certainly are the most capricious, exacting, and versatile of consumer audiences. Entrepreneurs, business owners, and marketers are found stumped, trying to come up with effective ways of engaging with this demographic, and holding their attention long enough to be able to make a sale.
To make their job easier, even if slightly, we present this infographic to help small business enterprises better understand the millennial mindset, so they can more effectively target their audience.
The infographic, Profile of a Millennial for Small Business Enterprises, highlights the prime characteristics of the millennials, including what defines their way of thought, and defines the lifestyle an average millennial is likely to be leading today. Furthermore, the infographic provides highly useful statistics on how the Generation Y best likes to spend its time. For example, 2 out of 3 millennials like playing video games, and will most probably own a gaming device or console.
Lastly, you can get some great tips on how exactly to market to the millennial generation, keeping in mind their preferences, expectations, and demands, in order to achieve the best possible results from your marketing efforts.
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