The Missing Link in Your Logo Design Process

Image Source: 4zevar/
Look around. Observe your environment, but for a moment, and consider what you see? Our world, wherever you go, is full to the bursting with advertisement – promoting one brand or the other, through billboards, posters, banners, brochures and flyers, and product packaging. You’ll see logos on building fronts. Switch on the radio, the TV, or go online, and you’ll be met with an advertisement galore.

In today’s age, the very world is defined by brands – from the food you eat to the clothes you wear, from the car you drive to the phone you use, and from the bed you sleep in to the building where you work. Even drinking water has been commercialized, and branded, with a host of companies claiming they sell the cleanest, purest, most hygienic water.

“Given such circumstances, brand identity and the need to focus on its design, become crucial for every business venture.”
If your brand is to be successful, you need to nurture its identity carefully and effectively. In order to do that, you need to understand and execute your logo design process with perfection. Yet, so many companies fail to create a compelling enough logo. Why has logo design proven to be so troublesome? Surely, there must be something lacking, a crucial element unwittingly ignored by all these companies?

“Yes, there is – a vital missing link, one without which your logo design process will struggle, even before it gets off the ground.”
The missing link in question is, quite simply, research. The continuous, repetitive failure of organizations to do sufficient, effective research serves to cripple their brands. So, how can you set yourself apart, and fix what is broken?

Find the missing link to your logo design process in the slideshare below:

A philanthropist by nature, Shyrose Vastani is professionally working as a digital media marketer and visual design blogger. She is a visual media enthusiast with keen interests in research, business trends and graphic design. With a background in psychology, she is passionate about learning and sharing knowledge about visual media and its impact on consumer behavior and people in general.

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