Look around. Observe your environment, but for a moment, and consider what you see? Our world, wherever you go, is full to the bursting with advertisement – promoting one brand or the other, through billboards, posters, banners, brochures and flyers, and product packaging. You’ll see logos on building fronts. Switch on the radio, the TV, or go online, and you’ll be met with an advertisement galore.
In today’s age, the very world is defined by brands – from the food you eat to the clothes you wear, from the car you drive to the phone you use, and from the bed you sleep in to the building where you work. Even drinking water has been commercialized, and branded, with a host of companies claiming they sell the cleanest, purest, most hygienic water.
Find the missing link to your logo design process in the slideshare below: