The 2016 Pantone color is here – and to everyone’s amazement, there are two of them: Quartz Rose (#13-1520) and Serenity (#15-3919). A tradition, since 1999, has been broken and this is surely big news. Were we expecting this? Not really.
— Anne Hadnett (@Citrus_Ink) December 3, 2015
In September of this year, we predicted a shade of blue as the Pantone Color of the Year; no doubt very different from the actual reveal, but somewhat a close color. From Marsala (2015), this color palette is poles apart.
— Chiara Raffaelli (@ChiaraR92) December 3, 2015
But wait a minute, it looks like someone had foreseen the future. Bazaar seems to have a sense of déjà vu in their 2015 magazine cover.
Well, since this is Pantone’s pick, let’s scrutinize the pair.
First off, the surprise, then the reaction. Some people think that this color palette is giving a strong sense of love and care.
— Charissa Moore CCT (@mscharissamoore) December 4, 2015
While others aren’t impressed at all.
— Brianna Schenkelberg (@bjschenkel) December 3, 2015
Quartz Rose and Serenity are soft pastel colors which depict harmony, inner-peace and balance. This is what the company suggests. According to Leatrice Eiseman, Executive Director of Pantone, this color couple reflects “wellness” and “a soothing sense of order and peace”.
While separately the hues have different meanings – for example in Feng Shui blue is for wisdom and pink is for relationships. Together the two represent serenity, calmness and also relaxation.
Moreover, these are the colors of sunrise actually. I am sure landscape photographers can relate with them. Yellows and oranges are common but when they see pinks and blues in the skies, they click.
— Panoptikon Photos (@PhotoPanoptikon) September 29, 2015
How to Brand Using Pantone 2016
These two colors can be used in many ways to brand and market your business effectively in 2016. You don’t need to use the colors on their own; Pantone has provided several color schemes on their website.
You can pick one scheme and make a stunning design for your visiting card, stickers, buntings, labels, and price tags etc. They can be incorporated in logo designs, visiting cards, packaging, web designs and in fact themed micro-sites, mobile apps and much more.
— funkemedia (@funkemedia) December 3, 2015
As soon as Pantone revealed the colors, everybody rushed into imagining the visual possibilities of their selection. For the fashion, beauty and accessory industries these two colors are not bigwigs because the companies already use such shades and tones for their branding and marketing material.
— ITALIANBARK (@italianbark) December 4, 2015
— Neutrogena (@Neutrogena) December 3, 2015
Interior decoration companies can use the colors for their products and also their branding stationery.
— Vogue Living (@VogueLiving) December 4, 2015
In terms of machines and gadgets, there are companies that use similar colors for cooking utensils. Cellphone accessories are already being sold in shades of pink and blue. We already have colorful bright and pastel smart phones and other portable gadgets.
It is true that the Pantone colors for 2016 are a little babyish or too sweet. Perfect for a baby shower and wedding invitations. This color scheme will in fact be great for cupcake shops and ice-cream stores, unless they want to deviate from the “looking cute” custom.
I can’t believe #pantone2016 is going to be blush pink and baby blue. A little behind the times, much? So over blush pink.
— Brandi Thompson (@awesomebrandi) December 3, 2015
Fingers crossed, let’s see what the future holds for these two colors.
Till then enjoy our round-up on Pantone 2016
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