Does your logo affect your personal branding as a presidential nominee?
Sure it does! While you may think that propaganda will score you points, you’re wrong if you completely rely on it. Demonizing your competitor and glorifying yourself is a useful technique but when you’re building a personal brand you must get a “good looking” face because hay hair isn’t enough.
But no matter how much we graphic designers stress on making a winning logo, there are always some goof ups that make candidates lose the race. At that time, you say either of these two things:
- “Couldn’t you get an awesome logo from a professional instead of DIY-ing?”
- “There you go! Another brand design failure of the year. Time to scrutinize.”
So it’s vital to make a logo design that is attractive, memorable and triumphant. Nevertheless, some candidates just don’t get this and they face their defeat. These republican nominees could have done a better job but here is why they couldn’t outrun Trump in 2016 election.
It’s not important to replicate the American flag in your logo. You can take some elements but at least you should know how to make a convincing composition. There’s just too much going on over here; and although the typeface is as simple as Helvetica, the “Huckabee” is too heavy to balance on those thin lines underneath. And mind you, since his logo didn’t have a strong base, his personal branding also suffered.
Moreover, Huckabee’s logo looks slightly off-balance since all the gravity is on one side of the design. As a candidate, you need to show people you know how to maintain equilibrium. This is not happening in his logo at least. I’m just not getting the feeling of cohesiveness in this graphic.
Oh, and by the way when Huckabee accompanies his logo with the slogan “From hope to Higher Ground” – I see those stripes pointing under-ground rather than higher ground.
Tip: To show you’ve got a strong personality, make a logo with design elements falling into place like a jigsaw puzzle.
As far as the typography goes, there is nothing spectacular about using a non-customized bold font which I found is Bentonsans Comp or something similar. Why use a typeface that is easily identifiable? Minimalism is undoubtedly an escalating design trend but for graphic design sake, don’t be too obvious and simple.
Tip: If you want to refine your presidential personality with your logo, use well-defined custom shapes and fonts.
I would say that as compared to his 2008 logo, the 2016 design is way better. It is an oldy-goldy font in red which proves that his audience includes baby boomers or silent generation and not millennials. You tell me, if there are any experts reading this, what more can I say about his logotype?
This is a perfect instance when you wouldn’t mind the client saying, “Could you do an actual logo instead of a font?”
Tip: If you want to look old in 21st century, give a serif font a creative modern spin by using trendy typefaces.
Also Explore: US Presidential Slogans Gone Wrong
John Ellis Bush abridged his name to Jeb and used it as his personal branding logo for this year’s American presidential race. The logo design with his acronym and the punctuation mark has remained the same for over two decades as shared by CNN’s Andrew Kaczynski.
Jeb! has used the same logo since 1994. pic.twitter.com/QGsbWGr7Ot
— andrew kaczynski (@KFILE) June 14, 2015
In the 1994 campaign, he lost to the Democratic governor Lawton Chiles and it’s rather foolish to make a comeback with the “cursed child”. It’s not a good omen to use the logo with which you lost.
In fact, someone on Twitter thought his logo looked a bit like that of Big Lots. A bold font overpowering a light one and everything comes to a halt with an exclamation. I wonder if this was his inspiration because the store actually opened way before Jeb even came into the political scene.
— Elizabeth Cherneff (@echerneff) June 15, 2015
I feel the exclamation mark is simply boasting his harsher self. After the notorious George W. Bush the idea of overconfidence and bragging should’ve been avoided by Jeb!
Tip: The election isn’t just about you, so when you make a political logo for your personal brand don’t be full of yourself.
The Wella shampoo logo.
Sagi Haviv, an award-winning graphic designer suggests “strategically it’s right on the mark, but execution wise its leaving me wanting a little bit.” I don’t want “a little bit”, I actually would like to delete a bit. The use of double “K” is killing the overall appeal of the design.
What could he have done with this design? The K with stripes alone would’ve been incomplete and confusing. On the other hand, “Kasich” alone would’ve looked too meek to be called a logo. So I spent some time wondering about the design and this is how I twisted things around a bit.
Tip: When designing a logo for your personal brand, don’t be redundant by repeating design elements.
That is not all! This logo design is similar to that of Macy’s, the popular US department store.
This is the problem with minimalism – everyone looks synonymous.
Tip: when making a logo for yourself, make sure it reflects you and doesn’t resemble something totally unrelated.
Although a torch is a symbol of liberty in America and it is also used by Ted Cruz in a different manner, the icon reminds me of the Olympics. Westendorf said that Paul should, “Ditch the torch, keep the strong wordmark” to which Milton Glaser agreed that the flame is bland and generic. Paul’s torch doesn’t suggest why he incorporated it in his logo and what aspect of his personal brand the symbol represents.
Oh and switch Rand’s name around, it sounds like that of the iconic graphic designer Paul Rand. He would’ve guided this failed candidate on his logo to win the hearts of more voters.
Tip: Develop a logo for your personal brand that’s easy enough to understand and remember, but hard enough to copy.
First off the “J” in Jindal’s logo is basically the highlight of his campaign. Although it is just another alphabet, it looks like a rather fat candy cane.
Jindal’s candy cane logo was better in the original ” ਯ ” pic.twitter.com/QFUOyLBSB7
— Manish Vij (@manish_vij) June 24, 2015
Others felt that the “J” reminds them of the “O” from Obama’s campaign.
Bobby Jindal’s logo looks familiar. I wonder what it would look like if he used both his initials. pic.twitter.com/YKCezP6Sey
— Eric Grant (@ericgrant) June 24, 2015
I feel that the “J” has too much on itself. Is Jindal all about the American flag? I don’t see his personal brand reflecting through his logo design. As a voter, I’d like to know:
- What “J” is all about?
- Why I should vote for him?
- What will he do for me?
For example, the logo of Hillary Clinton of the Democratic Party is also a lettermark but the arrow is tactfully placed to complete the letter “H” and to signify the “moving forward” ideology. But in Jindal’s logo, I can’t see the point of the design.
Tip: If you’re using an element of the country in your political logo, don’t forget to balance it with an element of your personal brand.
The first thing I’m puzzled about in this logo are three things lying in a vertical hierarchy: “16”, “GRAHAM”, “PRESIDENT” – what is this supposed to mean? These three elements are composed in an unconnected way. I mean there is no conjunction like “for” to couple with the word “president”, plus the “16” looks like a number on the back of a football player’s t-shirt.
This logo would look great on a cigarette packet, the invisible rectangular circumference reminds me of Marlboro. For a presidential candidate, Graham could’ve reflected his entertaining personality.
Tip: Be more creative when designing a logo for your personal brand since it is your face and you don’t want to look ugly.
Apart from looking like an upside down American flag, the flame looks a bit like the Cuban flag with stripes and one star. Dianne Marshall of the blog The Marshall Report thinks that the Cruz’s logo only reversed the colors of Cuba’s flag and the logo design pricks on the issue to merge Cuba with the Western Hemisphere. It is something to wonder.
Ted Cruz’s campaign logo looks so familiar. pic.twitter.com/XsWYau105R
— clydetheslyde (@clydetheslyde) March 23, 2015
If Cruz removes the flame/droplet, his logo is just his name in serif font and there’s nothing exciting about it. None of the design elements on his logo can look good standing alone and even together they’s a mismatch.
Tip: If the colors have to be red, blue and yellow but be innovative when creating a symbol for your personal branding.
You tell me, will Trump be on this list in November?